Providing community newspapers with state-of-the-art technologies that deliver a positive online reader experience and stimulate additional advertising revenue opportunities has always been our core mission
Atlanta, GA (PRWEB) August 14, 2007
Leading social media solutions provider ThePort Network (ThePort) today announced today that TownNews.com, the country's largest web hosting and content management system provider to the newspaper industry, has partnered to offer ThePort Social Media Suite to its customers. With ThePort Social Media Suite, TownNews.com's more than 1,500 customers can easily integrate branded "MySpace-like" communities into their existing web sites and transform them into dynamic and engaging hyper-local news portals for increased reader engagement and advertising revenues.
"Providing community newspapers with state-of-the-art technologies that deliver a positive online reader experience and stimulate additional advertising revenue opportunities has always been our core mission," said Marc Wilson, CEO of TownNews.com. "Our partnership with ThePort further extends our ability to serve our customers by offering a robust social media solution that will allow them to harness the power of community and user generated content to drive web traffic and create additional advertising and sponsorship opportunities," he added.
ThePort Social Media Suite's community content publishing and social networking features allow readers to interact with existing editorial and contribute to it, as well as interact with each other. Community-building features include article-level commenting, profile creation, photo sharing, blogging, tagging and community forums.
"The prevalence and adoption of Web 2.0 technologies has shifted the way news and information is consumed from a broadcast model to a bi-directional one," said ThePort CEO and Co-Founder Bob Cramer. "TownNews.com recognizes this and is providing its customers with the opportunity to engage their readers and enhance the online user experience by providing easy-to-use social media tools to interact with hyper-local editorial content and each other. These highly engaged and loyal readers present newspapers with new opportunities for their advertisers."
TownNews.com, based in Moline, Ill., is majority owned by Lee Enterprises (LEE), a premiere publisher of daily, weekly, online and specialty publications. TownNews.com hosts more than 1,500 online publications, and offers a wide variety of products and services to U.S. newspapers. For more information, visit http://www.townnews.com.
About ThePort Network
ThePort™ Network, Inc. provides an integrated suite of enterprise-class social media solutions that enables media companies, associations and sports teams to build and manage branded Web 2.0 communities that facilitate high-engagement marketing, foster increased member-to-member interaction and create additional revenue opportunities. ThePort Social Media Suite is offered as a service over the Internet and is comprised of ThePort Start Page, ThePort Social Network and ThePort Rich Media Blog Publisher. Based in Atlanta, Ga., the company's customers include Belo Corp. [NYSE:BLC], Cox Newspapers, The Atlanta Falcons, RCI and TradeKing. For more information, visit http://www.theport.com.