CHECKBOX 4.3 Enables Business Intelligence for Small and Medium Business

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The Checkbox 4.3 Developer Kit adds new web services to allow developers to integrate existing applications (CRM, HR, BI) with a powerful user, form, and survey management system in order to create a customized business intelligence system for organizations of all sizes.

This new web services component makes it even easier for companies to share and swap data between Checkbox and other applications.

Leading online survey software and business intelligence software provider Prezza Technologies announced a new web services component as part of their new Checkbox 4.3 Developer Kit. The new web services layer adds to an existing API (Application Programming Interface) that has been available for years to their customers. This allows any company to create a powerful business intelligence system.

"This announcement really highlights the uniqueness between our system and other, lower-end players in the industry," says John Craven, President of Prezza Technologies. "This new web services component makes it even easier for companies to share and swap data between Checkbox and other applications."

Prezza's customers have already integrated with the Checkbox Developer Kit - mainly to exchange data between existing applications or to build new applications from scratch:

  •     An emerging brand consultancy (SalesTrac) used Checkbox Mobile to collect feedback via handheld and integrate Checkbox with their PromoSpace social networking system.
  •     A west-coast financial services company integrated Checkbox with their learning management system in order to integrate and centralize feedback about courses and instructors.
  •     An east-coast university is using Checkbox to build a social networking tool and 360-degree feedback platform that will be resold to other schools.
  •     A sales consulting company uses Checkbox as the platform for their mini-site building and lead scoring system in order to rate leads before they are passed onto their clients.

Craven highlights more of the advantages of integrating a survey and forms system: "Data sitting in a CRM system can be extracted and inserted into a Checkbox survey, making questionnaires, forms, and surveys extremely targeted and direct. It's like using the mail merge feature with a company's existing, enterprise-wide databases and applications."

Checkbox 4.3 will be available August 27, 2007 for new and existing customers in both on-demand and on-premise edition. To see a demonstration, prospects may visit and sign up for a live demo, download a free trial, utilize live chat services, or call the Prezza sales team at 1-866-430-8274.

About Prezza Technologies

Based in Cambridge, MA, Prezza Technologies is one of the fastest growing providers of and business intelligence software. The company was co-founded in 2002 by Tom First, who previously built and sold Nantucket Nectars (a perennial member of Inc. Magazine's list of fastest growing companies in the 1990s). Prezza Technologies' on-demand and on-premise products are currently used by major organizations worldwide, including Fortune 500 companies and educational institutions in over 30 countries.

For more information, contact:
John Craven


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