Effective Email Marketing: The Dos and Don'ts that will impact your bottom line.
Boston, Massachusetts (PRWEB) August 16, 2007
OrderMotion, Inc., the leading provider of on-demand, direct commerce solutions for small-to-medium-sized merchants announced the continuation of its popular "how-to" Webinar series that is helping merchants get their businesses ready for the upcoming holiday season.
The holiday season is an extremely important time of year for many merchants. For some merchants, the holiday period can account for up to 60% of annual sales and up to 75% of all profits. Merchants who are prepared to fully take advantage of the opportunities the holiday season brings can achieve significant competitive advantage and can position themselves for dramatic growth.
Part one of the Webinar series took place on August 16, 2007 and focused on "Effective Email Marketing: The Dos and Don'ts that will impact your bottom line." If you missed the first airing, you can replay it at your convenience here. The next Webinar in the series , "How to Improve Fulfillment and Customer Service to Reduce Costs and Increase Profitability" will discuss how companies are handling the challenge of keeping your backend fulfillment costs from eating into your profitability during the holidays.
The Webinar will feature industry expert Curt Barry, who will share his expertise on how to get a business "Holiday Ready" by examining such vital processes such as benchmarking, fulfillment center layout and design, workflow improvement, and managing inventory. Also speaking on the webinar is VP of SitStay.com Kent Krueger, an OrderMotion customer, who will be presenting the customer point-of-view about fulfillment and customer service during the holiday rush.
During this Webinar, merchants will learn how to:
- Use benchmarking to control and improve operations
- Reduce inbound and outbound freight costs
- Get more out of direct labor
- Use inventory slotting and replenishment techniques to improve efficiency
- Manage inventory - a merchant's largest balance sheet asset - more profitably
- Straighten out work flow and reduce "touching product" which increases costs
Who: Curt Barry is one of America's leading experts in operations and fulfillment for Internet, retail and multichannel companies. Curt is president of F. Curtis Barry & Company, a multichannel consultancy specializing in benchmarking, fulfillment center layout and design, workflow improvement, systems and managing inventory. From working with large fulfillment operations in the past 30 years, Curt will apply these lessons to the small and emerging company.
Kent Krueger, vice president of SitStay.com. Online since 1996, SitStay.com provides high quality dog supplies to dog lovers throughout the world.
What: Get 'Holiday Ready': How to Improve Fulfillment and Customer Service to Reduce Costs and Increase profitability
When: Thursday August 23, 2007 at 2:00pm. - 3:00pm. EDT.
To register for the Webinar please click here.
What's Next: Upcoming Webinars will cover topics including Search Engine Marketing and Optimization, Improving Your Website for Increased Sales Conversions, Credit Card Processing and How to Manage Increased Sales Volumes.
OrderMotion is the leading provider of on-demand, direct-commerce solutions for merchants who sell directly to their customers primarily through websites, catalogs and call centers. The OrderMotion solution enables merchants to easily process customer orders for multiple brands and includes everything from order management and fulfillment to customer service, campaign management and analytics. OrderMotion has supported the growth of over 1000 brands, including Zabar's, Wolfgang Puck, Goldspeed.com, Warrior Custom Golf, Sundance Spas, Healthy Pets, NapaStyle and more. For more information about OrderMotion, please visit http://www.ordermotion.com.
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