Aurora, CO (PRWEB) August 16, 2007
Karen Saunders, award-winning graphic designer, has just posted the second in a series of free articles on her website. This latest article focuses on how small business owners -- or anyone in marketing or public relations -- can make a flyer that stands on its own as a marketing piece. The article, 10 Fantastic Ways to Add Fun to Your Flyers, can be found at http://buyappealmarketing.blogspot.com.
Saunders knows that a big chunk of any business budget goes to marketing. So she shows people exactly how to cut costs without cutting corners.
"Making flyers is something that most people take for granted," says Saunders. "It's not as easy as it looks! When you want results, you need to do it right."
With this second article about flyers, Saunders offers tips on how to design a flyer that makes a lasting impression. She dishes out simple, proven methods of marketing in easy to understand lingo.
"Your flyer needs to give people the who, what, when, where and why, and it needs to do it all on one sheet," says Saunders. "At the very least, it should give them enough information so that they want to know more. So the flyer needs to tell them what to do next."
Saunders shows even the novice how to make a professional-looking flyer that brings in the customers. And isn't that what every business owner wants?
Upcoming articles will continue to take the mystery out of marketing. Readers will learn:
- Tips on creating a strong business card that will persuade potential customers to actually use the card (rather than tossing it into the nearest circular file).
- Top design techniques so their marketing pieces will rival ones created by a professional.
- The secrets to page layout, even down to what fonts work best for different markets.
- How to create visual branding that will turn potential customers into paying ones.
- Tips on creating the right advertising mood that will attract your perfect customers without saying a word.
To view the complete series, go to http://buyappealmarketing.blogspot.com/
Saunders has won awards for her book cover designs, and is recognized as an expert in the field of graphic design. She founded MacGraphics Services in 1990 and is a leading designer of marketing materials such as ads, logos, one-sheets, audio and video packaging, and book covers and interiors. Saunders' award-winning covers can be viewed at http://www.macgraphics.net/
Learn the Top 5 Mistakes that can cost entrepreneurs' money by signing up for her free e-course, available for a limited time. To take advantage of this e-course and find out how easy it can be to attract more clients go to http://www.macgraphics.net/FreeStuff.php
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