Johannesburg, South Africa (PRWEB) August 17, 2007
'Jenn', a blogger from South Carolina wins the first weekly $100 award from BlogKits Review for her review of Peapod.com's online grocery shopping and delivery service.
The review on Jenn's blog, thefreegoodz, points out that the fuel saved by avoiding a car trip to a grocery store combined with the obvious convenience factors of online grocery shopping, more than makes up for the cost of delivery. In the case of Peapod this can be as low as about $6.
Recently launched, BlogKits Review helps bloggers to earn revenue from their blogging efforts by paying for the traffic generated by their reviews. BlogKits encourages bloggers to write honest reviews based on their actual experience. It counts on the originality of each blogger's writing and their resonance with their audience to take the marketing of products and services beyond what is possible with cardboard cut-outs, drive-by billboards and point-of-sale flim-flam.
In contrast to the one-message-for-all approach of conventional mainstream advertising, the editorial freedom afforded by multiple independent review by the 'social media practitioners' that bloggers have become, offers companies a way to build credibility and authenticity in a media landscape over-saturated with the smoke-and-mirrors variety of advertising.
By way of putting their money where their mouth is, in their latest campaign BlogKits Review invites bloggers to review BlogKits Review itself. (Marketing geeks will be forgiven for calling this a recursive marketing strategy)
Bloggers interested in BlogKits Review can visit BlogKits.com/Review
BlogKits Review forms part of the OfferForge online affiliate marketing network and is owned by ForgeCorporation.