LashBack Launches BrandAlert -First E-mail Brand Monitoring Service and Search Engine

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Who is using your brand to sell their product in email? Combat phishing, online fraud, trademark and brand abuse in e-mail. Research competitor's offers in email and associated landing page content. Enforce CAN-SPAM and your best practice compliance, while protecting your brand in the email channel. LashBack, the Email Compliance Authority.

All advertisers can now benefit from the marketing industry's authority on email compliance and reputation services

BrandAlert is the first content search tool exclusively for e-mail. The web-based service allows you to research and track how any keyword you define is being used or referenced in commercial e-mail. LashBack monitors data from over 9.8 million e-mail sending IPs. This unique data stream of real-world email grows every day. Your brand is in it, but where? LashBack BrandAlert can tell you.

"All advertisers can now benefit from the marketing industry's authority on email compliance and reputation services," stated W. Brandon Phillips, CEO, LashBack, LLC. "BrandAlert allows anyone to track and manage how your important keywords are being marketed through email. In addition, you'll have the intelligence you need to identify the organizations that are associated with the email being sent. This enables you to not only monitor, but manage and enforce proper usage of your keyword terms or brand policies in the email channel."

BrandAlert Benefits:

  • Monitor brand names and trademarked terms
  • See who is sending email to specific domains and when
  • Detect and investigate fraud and phishing
  • Monitor Ad Network and affiliate behavior and enforce compliance
  • Watch and track competition

BrandAlert allows clients to view the actual emails being sent which contain your keywords. It extends beyond email search recording each hyperlink, redirect and website referenced. A subscriber can receive daily or weekly email alerts which drive you into a web-based platform that allows you to organize and track all of your email monitoring activities from one location.

"We use LashBack's services as an objective monitor of affiliate activities as well as a means to track even the mention of our partners in emails. This helps protect our partner's brands and email reputations. Given the gravity of potential damage in these areas, LashBack provides a crucial service at a needed time," added Cade Herzog of Online Performance Marketing.

BrandAlert Features:

  • Monitor by specific keywords, phrases or domains
  • Add and remove monitors instantly
  • Monitor emails, hyperlinks, domains and referenced websites
  • Receive customizable email notification alerts about your keywords
  • View instantly extracted hyperlink redirect maps from each message
  • Save a PDF copy of all email messages to insure images are not lost
  • Archive messages which you have reviewed for future reference
  • Record custom case notes next to each message
  • Perform advanced intelligence research on the email sender
  • Search the historical use of any term back through 2004.

Brand Alert Screen Shots: http://www.lashback.com/products/BrandAlert.aspx

About LashBack, LLC

LashBack is the first and only complete CAN-SPAM compliance monitor service for email marketers. Founded as a consumer product driven anti-spam company, LashBack evolved into C2B data services providing actionable compliance information and unsubscribe reputation scores for a diversity of email marketing clients and leading email reputation providers. One powerful concept for consumers, ISPs and anti-spam companies -- Safe Unsubscribe -- now provides the real world data for the first complete CAN-SPAM Act compliance service offered by LashBack and its exclusive partners. Compliance and reputation mean deliverability and profit.

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James O'Brien
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