Immersion Active Invited to be Founding Member of the International Mature Marketing Network

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Immersion Active, the only Internet marketing agency in the United States focused on the baby boomer and senior markets, has been invited to be a founding member of the International Mature Marketing Network (IMMN).

Places worldwide experienced a post-World War II boom, especially in the United Kingdom, Australia, and areas of Asia. To truly understand these consumers, and they're online behavior, its helpful to follow this generation from an international standpoint --- making our relationship with IMMN critical.

Immersion Active, the only Internet marketing agency in the United States focused solely on the mature markets, has been invited to be a founding member of the International Mature Marketing Network (IMMN), the only global association to champion marketing to 40-plus consumers.

"It seemed only natural to become involved in this organization," David Weigelt, Immersion Active partner and marketing strategist said. "There are only so many mature market-focused agencies out there, and we're definitely looking forward to the global perspectives and partnerships that may result from this."

IMMN (pronounced "I'm in") is a nonprofit group of marketers, advertisers, agency executives, manufacturers, publishers, media, academics, and researchers. Its founding members, from such agencies as Millennium (United Kingdom), Evergreen (Australia), and thirdgear (U.S.), aim to build a body of expertise around these highly lucrative, yet continuously overlooked, consumer groups.

"It's not just the U.S. baby boomers who are now entering their second stage of life," Weigelt said. "Places worldwide experienced a post-World War II boom, especially in the United Kingdom, Australia, and areas of Asia. To truly understand these consumers, and they're online behavior, its helpful to follow this generation from an international standpoint --- making our relationship with IMMN critical."

General IMMN membership is now open to the public and offers many opportunities to influence the direction of the 40-plus marketing industry, learn the newest mature marketing techniques, have early access to IMMN research, and attend IMMN-sponsored seminars and conferences. For more information, visit http://www.immn.org.

About Immersion Active:
Specializing in interactive marketing for the 50-plus markets, Immersion Active enables companies to leverage the Internet to connect with pre-retirees, active retirees, seniors, and other distinct segments of baby boomers and seniors. It has worked with clients ranging from AARP to the Baltimore Ravens. Immersion Active has received over 90 regional, national, and international awards for its work in interactive design and marketing. For more information, visit http://www.immersionactive.com.

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Erin Biles
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