IDS Menus Introduces Flash Movie Featuring Scala

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Scala, Inc., the leading provider of end-to-end digital signage software, today announced that Scala Certified Partner, IDS Menus, has introduced a Flash movie outlining the capabilities of IDS digital menu boards. The 3-minute movie is located on the IDS Menus website and offers a summary of the many ways digital menu board systems can benefit foodservice establishments.

Scala, Inc. (http://www.scala.com), the leading provider of end-to-end digital signage software, today announced that Scala Certified Partner, IDS Menus, has introduced a Flash movie outlining the capabilities of IDS digital menu boards. The 3-minute movie is located on the IDS Menus website (http://www.idsmenus.com/digitalwelcome.php) and offers a summary of the many ways digital menu board systems can benefit foodservice establishments.

Bryan Lesseraux, Vice President of Marketing at IDS Menus, shares his thoughts on how the movie can help target new potential customers, enhance the IDS website, and fit into the company's marketing strategy. Bryan states, "We've distilled a number of key concepts into a 3-minute film. I honestly believe this single presentation is as informative as some digital menu board seminars in their entirety. This fits with our overall strategy of trying to educate potential customers rather than throwing around confusing sales jargon -- there's already enough of that in the industry."

IDS Menus is a certified partner of Scala, Inc. Founded in 1987, Scala provides the InfoChannel suite of software to IDS' digital products, giving foodservice establishments a robust content management solution for their digital menu boards.

About IDS Menus:
IDS Menus, a division of International Display Systems, Inc., is a full-service manufacturer of high-quality menu displays (digital, indoor, and outdoor) for the food service and related industries. Headquartered in conjunction with its design facility in Holbrook, NY, IDS' mission is "to produce the highest quality marketing displays for the world's food service industry." Since its inception in 1995, IDS Menus has established a robust client base around the world. Some clients of IDS include Aramark Corp., Barnes and Noble, National Amusements Theatres, Starbucks Coffee Co., TCBY and many more. For more information about IDS Menus, call 800-542-9779 or visit http://www.idsmenus.com.

About Scala, Inc.:
Scala, Inc., the world's largest provider of software for digital signage software used in retail, education, entertainment, government and other industries, is celebrating its 20th anniversary in 2007. The Company's cutting-edge multimedia software platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Futuramedia, McDonalds, Warner Brothers, Shell, Esso, Ericsson, The Life Channel and many more. Since InfoChannel has field proven scalability, and is easy to manage, it is the platform of choice for many digital display networks ranging in size from 1 screen to thousands of screens with uses including advertising displays, touch screens, retail TV, LED billboards, lobby signage, digital menu boards, interactive kiosks, and more. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, PA with offices in California, the UK, France, Norway, The Netherlands, China and Japan. More information is available at http://www.scala.com.

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Andrea Waldin

Larry Drago
IDS Menus
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