No Sheep, No Problem - Marketing Guru Michele PW has a Dog That Blogs

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Even if Nick the Border Collie isn't the first dog to blog, but he's certainly is the first dog to blog marketing. At least that's what his owner, marketing strategist Michele PW (Pariza Wacek) says. According to PW, who owns Creative Concepts and Copywriting, LLC, which helps entrepreneurs and small business owners market themselves, this new blog (written from the perspective of dog) was inspired because Nick wanted a place in her business. PW was fine with that because she loves good storytelling and, besides, Nick was getting antsy.

Even if Nick the Border Collie isn't the first dog to blog, but he's certainly is the first dog to blog marketing. At least that's what his owner, marketing strategist Michele PW (Pariza Wacek) says. According to PW, who owns Creative Concepts and Copywriting, LLC, which helps entrepreneurs and small business owners market themselves, this new blog (written from the perspective of dog) was inspired because Nick wanted a place in her business. PW was fine with that because she loves good storytelling and, besides, Nick was getting antsy.

It's a good fit. Because like Nick, PW uses stories and anecdotes in her life to enliven her blogs and newsletters. Covering themes from personal development to search engine optimization, PW's writing serves small business people and entrepreneurs who are learning to think and dream big.

"He told me he really would like a job and he thought it would be fun to help out by writing a blog," PW said.

Nick's blog, which appears at http://www.michelepw.com/nblog, covers such topics as positioning and marketing the obedience school he plans to start, finding a business coach and life with his pack mates, Roxie and Maddie. He also writes a column for her newsletter, Results!. Recently, he explained his reasons for blogging to Roxie:

"Do you see any sheep?" he asked. "No, no sheep. Not one to be found. Michele is a writer, not a shepherdess. My job is to help her with her job, so I'm helping her with writing. Constant source of information and besides I need a job."

"If I let the cat out of the bag -- which Nick's been after me to do; he wants something to chase -- and admitted to some small role in Nick's writing style," PW said. "I'd have to mention that adding stories to your marketing communications is one of the best ways to capture the attention potential customers and persuade them to become actual customers."

PW also helps her clients incorporate stories and creativity in their marketing.

Michele PW (Michele Pariza Wacek) is the owner of Creative Concepts & Copywriting, LLC which specializes in direct response copywriting and marketing campaigns for small businesses as well as online traffic strategies. Visit her online at http://www.MichelePW.com to sign up for her newsletter, Results!, and download her free special report "5 Mistakes Entrepreneurs Make That Kill Their Sales...And How To Prevent Them."

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MICHELE PARIZA WACEK

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