With our online display ad archiving system, publishers can provide tremendous additional exposure for local advertisers on the Internet, while generating additional revenue and profit immediately for their papers
Budd Lake, NJ (PRWEB) August 20, 2007
Kaesu, Inc. announces the launch of its national classified, display ad and local search platform for the newspaper industry. The Mid-Atlantic Community Newspaper Association (MACPA), the Free Community Papers of New England (FCPNE) and the Independent Free Papers of America (IFPA) have signed on to participate in rolling out Kaesu's http://www.coolerads.com solutions to their over 500 member publications.
Kaesu's technology solutions and http://www.CoolerAds.com site, support online classifieds, display advertising, news, events and a full suite of advertising tools for small businesses to manage products, coupons and much more.
"We believe this is the best strategy for our association and our member publications," said Alyse Mitten, executive director of MACPA. "We are excited about the potential to help our members succeed online while continuing to provide the best local content and services to consumers and business owners. The current and future vision for http://www.CoolerAds.com as a national classified and local search platform will undoubtedly position the community paper industry as a leader in combining online and print."
"Working with these terrific associations, we plan to help publishers across the country succeed online by providing services to consumers and local advertisers," said Kaesu cofounder Joe Nicastro, a newspaper and Internet veteran. "The platform is affordable for smaller publishers, yet powerful and robust enough for larger publications and publishing groups."
The system provides a completely integrated and self provisioned suite of advertising tools for small businesses. "With our affordable advertising toolkit packages, businesses can effectively and economically promote themselves locally, regionally and nationally," said Nicastro. "Now publishers have a turnkey online advertising solution they can offer to every local business, with minimal overhead and significant revenue potential."
"One feature of the platform, is the ability for visitors to place classified ads online and in print, in multiple newspapers, with one buy. With the market for print and online classifieds easily surpassing $20 billion annually, we have the opportunity to build a strong business helping publishers retain and grow their portion of the local ad market," Nicastro added.
Kaesu has also integrated its patent pending display ad archiving and distribution technology into the CoolerAds platform. "With our online display ad archiving system, publishers can provide tremendous additional exposure for local advertisers on the Internet, while generating additional revenue and profit immediately for their papers," Nicastro stated. "We are the only company offering this unique technology solution and it has helped us attain traffic growth rates of over 30% month to month."
By integrating classified and display ads, along with online advertising tools for small businesses, Kaesu has created robust local community sites, rich with relevant content that both consumers and business owners can benefit from.
Kaesu is currently pursuing opportunities with strategic partners to expand its CoolerAds.com platform.
Kaesu, Inc. is an Internet technology company focused on building scalable, classified, display ad and local search platforms for community newspapers and their advertisers, under its CoolerAds brand at http://www.coolerads.com and cobranded newspaper sites. The company is the first to offer a completely integrated classified, display and online advertising solution suite to newspapers and their local advertisers. The integration of these features helps publishers provide both print and online advertising opportunities to consumers and business owners in their markets, creating new revenue streams. http://www.kaesu.com
The Mid-Atlantic Community Papers Association is an association of community papers and shoppers delivered free in the states of Pennsylvania, Ohio, New York, New Jersey, Delaware, Maryland, West Virginia, Virginia & Washington, D.C. The Mid-Atlantic Classified Display Network (MACnet) reaches 4.3 million households each week. Since its inception in 1955 as the Pennsylvania Association of Advertising Publishers, MACPA has been a major component in providing members with the latest technology and marketing strategies in the industry. It also provides its members with the means to promote the free community newspaper and shopper industry to businesses, industries and entrepreneurs. http://www.macpa.net
Free Community Papers of New England (FCPNE) was established in 1955 to facilitate the exchange of ideas between its member publications and their employees in the New England region (Maine, New Hampshire, Vermont, Massachusetts, Connecticut and Rhode Island). FCPNE Membership includes free papers with a circulation of 1.9 Million homes throughout New England. http://www.fcpne.com
Independent Free Papers of America member publications have free distribution, independent ownership, and broad local interest, and are audited by Circulation Verification Council (CVC). Consumers in more than 17 million households in thousands of towns across the United States and Canada eagerly await their free community paper printed and distributed by IFPA members. http://www.ifpa.com
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