John Marshall, Avinash Kaushik, Michael Stebbins Launch Market Motive

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New company teaches Internet marketing, web analytics through membership site and consulting services.

Take web analytics for example. It’s amazingly powerful, yet only 15% of users really apply it to its full potential. After a few hours of learning, our subscribers will gain a competitive advantage and be able to apply practical concepts immediately.

Internet marketing pioneers John Marshall, Avinash Kaushik and Michael Stebbins have launched a new company called Market Motive. Market Motive will teach Internet marketing through a members-only subscription site, and will also provide online marketing consulting services for mid- to large-sized businesses.

Faculty comprised of online marketing dream team:
The company has recruited top minds to teach Internet marketing, SEO, web analytics, and online publicity. Stuntdubl’s Todd Malicoat, and SEO-PR’s Greg Jarboe and Jamie O’Donnell join Avinash Kaushik (author of the recently published book Web Analytics: An Hour A Day) John Marshall (founder of ClickTracks,) and Michael Stebbins (former ClickTracks VP of marketing) to deliver a curriculum that efficiently teaches the concepts and best practices of Internet marketing.

Access to the membership site will cost $299 month and will provide streaming media tutorials, with live and recorded conference calls with faculty. The membership site will also allow subscribers to ask for advice specific to their particular need or situation and count on expert answers.

“The need for education in Internet marketing far outpaces the need for new technology,” said CEO Michael Stebbins, “Take web analytics for example. It’s amazingly powerful, yet only 15% of users really apply it to its full potential. After a few hours of learning, our subscribers will gain a competitive advantage and be able to apply practical concepts immediately.”

Learning is one part, doing is another. Market Motive will also provide consulting and marketing services for mid- to large-sized businesses. Services will include web analytics, paid search management, search engine optimization and email marketing management.

Market Motive's beta site, including sample members-only content, is available online at http://www.marketmotive.com. Marketers can register to receive a membership invitation; invitations are scheduled for delivery in September 2007.

About Market Motive:
Market Motive provides Internet marketing knowledge through consulting services and a membership site. The company was founded in 2007 and is based in Scotts Valley, California. For more information, visit http://www.marketmotive.com or call (831) 706-2369.

Contact:
Michael Stebbins
831-706-2369

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