We are proud to receive this recognition from Toyota and confident that the TDAC and the Parts and Service Co-op Programs will continue to be successful. ACB provides a strong foundation based on good communication, training and education of both the dealers and field sales personnel, ensuring effective advertising in support of the Toyota corporate brand
New York, NY (PRWEB) August 17, 2007
The Advertising Checking Bureau, a leading Marketing Services provider to the Advertising and Marketing community, was awarded the Outstanding Business Partner Award by Toyota Motor Sales, U.S.A., Inc. This award recognizes ACB for the exceptional service that they provide to Toyota in ensuring dealer compliance with the Toyota Dealer Advertising Covenant Program (TDAC) and the success of the Parts and Service Co-op Advertising Program.
These advertising incentive programs are designed to ensure that dealers uphold an advertising standard that continually promotes and enhances the image of the Toyota brand.
"One of ACB's strengths as a business partner is their commitment to customer service, as is evidenced through their dedication to training, support and program administration. ACB has an extensive background in Compliance Program administration in many major industries, including the Automotive Industry and has been a valuable business partner of Toyota's since 1982," reported Ted Lee, Toyota Motor Sales, U.S.A., Inc. -- National Sales Strategy Manager.
ACB's partnership with Toyota, in the management and administration of the TDAC program, assists dealers by providing an efficient and simplified method for ensuring high quality advertising. ACB's expertise in monitoring print, broadcast and web based advertising supports both dealers and manufacturers through the provision of a post audit to ensure continued compliance.
"We are proud to receive this recognition from Toyota and confident that the TDAC and the Parts and Service Co-op Programs will continue to be successful. ACB provides a strong foundation based on good communication, training and education of both the dealers and field sales personnel, ensuring effective advertising in support of the Toyota corporate brand," commented Brian McShane, ACB - President.
ACB remains uniquely qualified to address the Co-op, Trade Promotion, Ad Tracking and Marketing Services needs of manufacturers. ACB services include but are not limited to; Advertising Compliance Program Administration, Co-op Program Administration, Competitive Ad Tracking and Rebate Payment services, serving to benefit both retailers/dealers and manufacturers. Program management within these core services are handled by talented in-house full time employees who possess the skills to provide both excellent customer service and quality IT support.
ACB is headquartered in New York City with production offices in both Memphis, TN and Tempe, AZ.
Mindy L. Weissler
Director of Marketing