San Francisco, CA (PRWEB) August 20, 2007
Red Bricks Media and client Adobe Systems will present search marketing best practices at this week's Search Engine Strategies conference in San Jose.
The San Francisco-based interactive agency's media director Beth Morgan and Adobe's world-wide search manager Jay Middleton will speak in a session entitled "In House: Big PPC." The two will detail how to effectively manage auction-based ad models at the enterprise level. Often, auction-based ad models are both efficient and cost-effective, but running multiple campaigns at large corporations can result in unintended inter-departmental competition for similar keywords. Morgan and Middleton's informative talk will include strategies for managing keywords across business units and geographies.
Morgan, a recurring speaker at the Search Engine Strategies conference series, has previously presented information on this topic last year at the expo's conferences in Chicago, New York, and San Jose. "Marketers who attend this session come away with practical advice that they can immediately implement," says Morgan, explaining the session's popularity.
Search Engine Strategies and Expo is the leading conference and expo series for the latest news and developments in optimization, search engine advertising, and marketing issues. The San Jose conference is a 4-day series of workshops featuring presentations from industry leaders as well as from major search engines. The conference runs from August 20-23rd, with Morgan and Middleton's session occurring on August 22nd.
In addition to Search Engine Strategies, Red Bricks Media will also be presenting at the upcoming industry conferences Marketing Sherpa B2B Brand Generation Summit and Adobe MAX.
About Red Bricks Media
Red Bricks Media offers a full line of interactive marketing services including Search Engine Optimization (SEO), Pay Per Click Management Services (PPC), Marketing Analytics, Buzz Marketing, Creative Services, and comprehensive interactive media strategies covering CPA-based campaigns, lead generation programs and emerging media like mobile search and video. Red Bricks Media has offices in San Francisco, Hong Kong, and New York. The company's client list includes Adobe Systems, Hearst Magazines, Seagate, Computer Associates, and Blue Shield of California.
Visit http://www.redbricksmedia.com for more information.
About Adobe Systems
Adobe revolutionizes how the world engages with ideas and information. For 25 years, the company's award-winning software and technologies have redefined business, entertainment, and personal communications by setting new standards for producing and delivering content that engages people virtually anywhere at any time. From rich images in print, video and film to dynamic digital content for a variety of media, the impact of Adobe solutions is evident across industries and felt by anyone who creates, views, and interacts with information. With a reputation for excellence and a portfolio of many of the most respected and recognizable software brands, Adobe is one of the world's largest and most diversified software companies.
Visit http://www.adobe.com for more information.