Getting Traffic from Contextual Ads
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New York, NY (PRWEB) August 16, 2007
Acronym Media, Inc. (http://www.acronym.com), a New York-based search and Keyword-Driven Marketing (TM) agency, today announced that its Founder and CEO, Anton E. Konikoff, will appear as a featured speaker at the Search Engine Strategies Conference and Expo taking place in San Jose, California on August 20-23, 2007. Over the course of the four day conference, Mr. Konikoff will share his knowledge and insights on two expert panels, joining other search engine marketing thought-leaders and search engine optimization (SEO) professionals.
On Monday August 20th, Mr. Konikoff’s will address the fast-evolving field of contextual advertising, which provides the opportunity for marketers to deliver targeted ads next to relevant web content.
“It’s a very exciting opportunity to share ideas and contextual marketing strategies with those looking for innovative ways to reach prospective customers online,” said Konikoff. “Getting Traffic from Contextual Ads” will take place on Monday, August 20, 2007 from 11:00 AM – 12:30 PM at the San Jose Convention Center.
On Tuesday August 21st, Anton Konikoff will be featured in a session entitled, “Ad Testing: Research & Findings.” Mr. Konikoff will cover the latest paid search (PPC) ad testing strategies and techniques, based on his considerable experience in the search marketing field. “Ad testing is an essential and a critical component of today’s successful paid search and contextual SEM campaigns,” said Mr. Konikoff. "Ad Testing: Research & Findings will take place from 9:00 AM -- 10:15 AM at the San Jose Convention Center.
For more information or to schedule an interview, please contact;
212-691-7051 x 115
cdixon @ acronym.com
About Anton E. Konikoff
Anton Konikoff has built Acronym Media from a start-up to a global search and keyword marketing agency with operations in the U.S., Latin America (Sao Paulo), and Asia (Singapore). His expertise spans such areas as enterprise-wide keyword optimization, search engine optimization (SEO), paid search (PPC), contextual marketing, usability/conversion enhancement, and search analytics. He has been a keen observer, an innovator, and a thought-leader in the SEM space since the industry’s early days in 1995. Anton is active in DMA, AMA, and SEMPO and is often featured as a speaker at Search Engine Strategies, Search Marketing Expo (SMX), Ad:Tech, eComXpo, Online Marketing Summit, and Search Insider Summit conference.
About Acronym Media, Inc.
Acronym Media is an independent, global search and Keyword-Driven Marketing (™) agency, headquartered in New York’s landmark Empire State Building with regional offices around the world. Recently rated as a Top Ten Search Engine Agency by Advertising Age, the Company offers its Clients over twelve years of search marketing experience and a distinct approach to enterprise-wide keyword optimization. Acronym’s unique Keyword-Driven Marketing (™) methodology places topmost importance on the language and keywords customers use and understand in order to help Clients discern user intent and build effective marketing programs. Guided by keyword intelligence, Acronym’s experts drive cross-media optimization and craft enterprise-level SEO, paid search, contextual, and other digital marketing programs. Global Clients include Four Seasons Hotels, SAP, Siemens, Sirius Satellite Radio, Nokia, Accenture, Tommy Hilfiger, and Humana. Acronym Media can be reached at 877 SEM ACRO, or by visiting http://www.acronym.com.