Marketing Experts Present Insights on Targeting Diverse Populations in the Healthcare Marketplace

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Healthcare marketers need to do more to address the growing, multicultural consumer market. In a multicultural population like ours, there are many different sensitivities, as well as different cultural norms and needs. Attendees at the Marketing to the New Healthcare Consumer Conference will join the experts to discuss context, competitive advantage and the utilization of new technologies in the engagement of the multicultural consumer.

Janet Taylor, MD, MPH, Founder of Mind Projects, Inc. believes that healthcare marketers need to do more to address the growing, multicultural consumer market.

"Empowerment and education of the multicultural consumer are key strategies needed to lower healthcare costs and improve healthcare outcomes," Taylor says. "Understanding the tools needed to tap into this growing market is crucial."

In order to promote discussion about this untapped market, Taylor has joined the Marketing to the New Healthcare Consumer Conference as Chair of the Marketing to the Multicultural Consumer track. As Chair, she has had a prominent role in shaping the content and bringing in a diverse group of experts to speak at this national event, to be held at the Chicago Hilton from September 17-19, 2007.

Among the experts joining Taylor at this event will be Pepper Miller, President of the Hunter-Miller Group and co-author of "What's Black About It? Insights to Increase Your Share of a Changing African-American Market." In her book, Miller presents a fresh perspective on changing the views of corporate America and how they market to the African American consumer. "African Americans have more influence on today's culture and taste than any other ethnic group in the world," says Miller. "With health issues impacting a wide variety of lifestyle decisions, this influence extends to today's healthcare market as well."

Wendy Borow-Johnson, President of the Healthy Living Channel and an organizer of this event, is also passionate about the changing landscape of healthcare. "In today's healthcare market, all of us are more engaged and take more responsibility for our own health status than ever before," she says. "With a multicultural population like ours, there are many different sensitivities, as well as different cultural norms and needs."

Attendees at the Marketing to the New Healthcare Consumer Conference will join the experts to discuss context, competitive advantage and the utilization of new technologies in the engagement of the multicultural consumer.

Marketing to the New Healthcare Consumer is a Consumer Health World Conference and will be co-located in Chicago with the Boomers Business Health and Lifestyle Conference and the International Consumer Health On Demand Conference. Consumer Health World is made up of business-to-business-to-consumer healthcare conferences that bring together all stakeholder communities to collaborate and facilitate an integration of solutions.

For full speaker and program information, please visit http://www.mtnhcc.com.

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