Red Ventures Announces Acquisition of Bridal Media Ventures

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Red Ventures announced today the acquisition of Bridal Media Ventures, which owns and manages a portfolio of websites providing brides-to-be with money-saving tips on wedding basics. The company's websites boast a loyal readership of more than 200,000 brides-to-be and provide a forum to connect wedding-related vendors with consumers. Red Ventures is a growing, privately-held Internet marketing company based in Charlotte, North Carolina. Its seven business units include the largest and fastest-growing DIRECTV dealer, a leading reseller of ADT home security services and the direct-to-consumer marketing partner of Sirius Satellite Radio.

Red Ventures announced today the acquisition of Bridal Media Ventures, which owns and manages a portfolio of websites providing brides-to-be with money-saving tips on wedding basics. The company's websites boast a loyal readership of more than 200,000 brides-to-be. In addition, the websites provide a forum for connecting wedding-related vendors with consumers.

"We are always looking for smart, strategic, and financially savvy ways to grow our business," said Dan Feldstein, founding partner & CMO of Red Ventures, a privately-held Internet marketing company. "Bridal Media Ventures is an impressive company with a heavy content base, which will allow us to add value in new consumer segments. We think it is a strong fit across all functions."

"Red Ventures views this acquisition as very strategic in our increasing focus in the online content space," noted Ric Elias, founding partner & CEO of Red Ventures (http://www.redventures.com). Bridal Media Ventures' desirable subscriber demographic and devoted consumer base is what first captured the firm's interest, Feldstein said. Red Ventures' core competency is creating demand for products and services through compelling online marketing, then generating sales using web transaction sites and a staff of sales professionals.

Bridal Media Ventures founder Drew Kossoff said, "We are enthusiastic about leveraging our reputation as a go-to source for savings on bridal basics against Red Ventures' proven ability to create sustainable value. While parting with the company is difficult, we know of no better long-term home for the company than with Red Ventures. The team's depth of resources, capital, and relationships is going to take Bridal Media Ventures to the next level."

Red Ventures employs over 400 people in Charlotte, Dallas, Miami, and Puerto Rico and plans to sustain its rapid growth through continued acquisition of companies and talent. "We have to use this great platform we've built to continue reinventing ourselves," concluded Elias. "Our key to success lies in launching new businesses, acquiring companies that fit in our overall strategy, and recruiting the best people."

About Bridal Media Ventures
Bridal Media Ventures, founded in 2002, has educated thousands of brides on how to avoid costly wedding industry mark-up tactics and scams without compromising their ability to have a dream wedding. Key partnerships with companies such as the Wedding Gown Preservation Company and Global Nutrition Sciences provide brides with money- and time-saving opportunities to help them stay within their wedding budgets.

About Red Ventures
Red Ventures is a Charlotte, NC based Internet marketing firm with established, strategic partnerships across a number of high-growth consumer industries. Red Ventures is comprised of seven business units, including the largest and fastest-growing DIRECTV dealer, a leading reseller of ADT home security services and the direct-to-consumer marketing partner of Sirius Satellite Radio. Red Ventures considers itself "the best place for the best people". For more information on career and business partnership opportunities, visit our website at http://www.redventures.com.

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Mark Brodsky
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