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Only the Best in Rides and Rooms for Harley-Davidson Enthusiasts: New Best Western Savings and Rewards for Bikers

When Harley-Davidson® riders are out on the open road, the horizon stretched out in front of them and the wind at their backs, they feel as though they could ride forever. But sooner or later day turns into night, and every biker starts to think of where to turn in. That's when all signs point to Best Western® hotels, the only place where H-D® riders can earn points or air miles through Gold Crown Club® International Ride Rewards™. This exclusive Harley-Davidson® rewards program offers free membership and sign-up that's a simple click away on the H-D website, harley-davidson.com/riderewards.

Milwaukee, WI (PRWEB) August 21, 2007 -- Only the best in rides and rooms for Harley-Davidson® enthusiasts: New Best Western® savings and rewards for bikers.

When Harley-Davidson ® riders are out on the open road, the horizon stretched out in front of them and the wind at their backs, they feel as though they could ride forever. But sooner or later day turns into night, and every biker starts to think of where to turn in. That's when all signs point to Best Western ® hotels, the only place where H-D® riders can earn points or air miles through Gold Crown Club ® International Ride Rewards™. This exclusive Harley-Davidson® rewards program offers free membership and sign-up that's a simple click away on the H-D website, harley-davidson.com/riderewards.

The rumblings of great rewards
Harley-Davidson ® riders staying at a Best Western® hotel can earn 10 points for every U.S. dollar (or Canadian equivalent) spent on qualified room rates, or they can accumulate 250 airline miles for each qualified stay*. In addition, all new Gold Crown Club® International Ride Rewards™ members receive an automatic upgrade to Gold Elite status, which includes 10 percent bonus points on every Best Western hotel stay. And when first qualified stays are completed by October 6, 2007, Gold Crown Club® International Ride Rewards members earn an extra 1,000 bonus points. Go to harley-davidson.com/riderewards for your free membership today!

No matter where the road points and at which Best Western ® hotel riders stay, the points add up to great rewards. Gold Crown Club® International Ride Rewards™ members can redeem their points for cool products and services, including free room nights, merchandise, and gift certificates for dining, shopping, and entertainment. A Best Western hotel stay can also count towards a fill-up: Gold Crown Club® International Ride Rewards™ points can be used for gas at Exxon/Mobil and Shell service stations. In addition, members will be eligible for special promotions and bonuses throughout the year. For your free membership, as well as complete program and bonus offer terms and conditions, go to harley-davidson.com/riderewards today.

Like Harley-Davidson ®, Best Western has a heritage that's deeply rooted along America's scenic highways and byways. With locations everywhere from favorite routes to rural towns, Best Western offers affordable rooms at 4,200** hotels around the globe. So whether riders are cruising Bar Harbor or Big Sur, taking in the coast or traveling to another country, Best Western offers Harley® enthusiasts a place to cool the engines, kick back, and catch some winks. So riders that want to get the most out of their motorcycle adventures this season should sign up for Gold Crown Club® International Ride Rewards™ today!

Gold Crown Club® International Ride Rewards™ information and an application for a free membership are available on the Harley-Davidson website at harley-davidson.com/riderewards. Riders can also book rooms on the site or by calling 1-888-224-BIKE. In addition, the H-D website offers "Great Roads", an interactive tool that makes planning a road trip simple and stress free. No matter where a motorcycle journey kicks off, "Great Roads" can map out the Harley-Davidson® dealerships and Best Western hotels along the way, whether riders are taking a scenic road or the simple route.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit the Harley-Davidson website at harley-davidson.com.

Offer valid for new Gold Crown Club® International ("GCCI") Ride Rewards™ members who reside in the U.S., Canada and the Caribbean. GCCI Ride Rewards™ enrollment required prior to first qualified stay. *Qualified stay is defined as a stay at a GCCI qualifying rate (rate eligible for GCCI points or airline miles). **Numbers are approximate and can fluctuate. GCCI is owned and operated by BW GCCI, Inc., a wholly owned subsidiary of Best Western International, Inc. Best Western and the Best Western marks are service marks or registered service marks of Best Western International, Inc. Harley Davidson, Harley, H-D, and Ride Rewards™ are among the trademarks of H-D Michigan, Inc.

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CONTACT INFORMATION
Shane Kelly
Harley-Davidson Motor Company
617-254-5000
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