As America ages, we are faced with enormous challenges and opportunities to serve this burgeoning market segment
Charlotte, NC (PRWEB) August 17, 2007
America's top professionals involved in building for, marketing to and serving people aged 50+ will be speaking at the National Active Retirement Community (NARA) 8th Annual Business Summit at the Atlanta Doubletree Guest Suites - Galleria on October 17-20 (NARA Website).
Professionals, academics, real estate developers, active adult community builders and representatives, retirement community representatives, marketers, chamber and town representatives, salespeople and other businesspeople interested in capitalizing on the aging boomers, empty nesters and retirees will hear topics ranging from attracting retirees to your community to advice on how to successfully design, build and market 50+ housing.
Other NARA-sponsored events include:
*A "Discovery Weekend" Relocation Expo on Saturday, October 20 at the Doubletree will feature representatives of many gated, resort, golf, active adult and retirement properties. Seminars on lifestyle issues will be held throughout the day. Booth space for the Expo is still available. Boomers, empty nesters and retirees from the Atlanta region and beyond are expected to attend.
For more information: Discovery Weekend Real Estate and Relocation EXPO
*A Retirement Relocation Summit on Wednesday, October 17 at the Doubletree will feature a seminar conducted by representatives of Phoenix-based Thomas, Warren + Associates and Retirement Lifestyles magazine on attracting retirees to towns and communities.
For more information: Retirement Relocation Summit
"As America ages, we are faced with enormous challenges and opportunities to serve this burgeoning market segment," said NARA Director Dan Owens. "Every six seconds, an American turns 50 and professionals need to become more educated and attuned to this marketplace to be successful.
"There are many conferences across the country, including AARC, AAHSA, AARP and other boomer marketing conferences," said Owens. "NARA conferences provided a full, focused business agenda for a very affordable investment," he added. "In the past, we have had builders, developers, academicians, sales and marketing professionals, managers, design professionals, among others, from many states.
"The Carolinas have hosted all of our previous NARA Conferences, but we are pleased to move our 2007 event to Georgia, a state that is increasingly becoming popular among retirees," said Owens. He added that the Atlanta location makes the conference within a closer distance attendees from Tennessee, Florida, Alabama, Mississippi, Arkansas, Louisiana and Texas.
Experts from around the United States will be speaking at the Business Summit - entitled "Taking Aim at Boomers and Beyond" - about doing more business and better serving active older adults.
Featured speakers include:
*Dick Ambrosius of Praxeis Company in Jacksonville, FL will address mature market trends and winning 50+ strategies. His firm is involved in retirement housing developments at Florida State University and the University of Florida.
*Helen Foster of JWT Mature Market Group in New Orleans, one of the nation's foremost 50+ marketing and advertising consultants, will talk about strategies to capture more market share.
*Robert Snyder of Stonetrust Partners in Canton, CT, co-author of "Ageless Marketing, will talk about using the psychographics of retirees in appealing and marketing to this age segment.
*Joe Snowden, president of the Atlanta-based McRae advertising, public relations and interactive agency.
*Don Sims, president of the Thomasville, Georgia Chamber of Commerce and an authority on retiree attraction as economic development.
A complete schedule and registration information is available at: NARA Conference Agenda & Registration Brochure. Or, call (888)742-7362.
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