Scottsdale, AZ (PRWEB) August 18, 2007
In the current economy, businesses are struggling with ways to distribute information, branding, or advertising more efficiently. As a result, Scottsdale, AZ based firm YourPodcastPro.com has launched services that assist in strengthening credibility and branding while easing the common problems in connecting with consumers. It allows companies to get to their target market, investors, and employees quickly and more cost effectively.
Before companies keep dumping their dollars into their current forms of advertising, marketing, employee training, or investor relations programs, they just may want to check with Mark Spomer at YourPodcastPro.com first. Delivering information to new or existing customers, providing investor relations, sales staff or employee updates or training, is becoming easier and more effective for corporations and small businesses.
Business is searching for the least expensive, and most effective way to communicate their offerings to drive more customer sales or confidence, and podcasting is proving to be one of the most effective tools. Haven't heard of podcasting? The big boys have, and there are reasons BMW, The Wall Street Journal, NBC, Harvard Business, and political figures (including the President) use podcasting to "speak" to consumers, employees, and investors. It's fast, it connects with people, it's measurable, and it works. Best of all, a business doesn't have to be a "big boy" to implement it, and it costs much less than traditional methods.
Podcasting is used in many industries, including travel, real estate, insurance, consulting, law, and sports because it can reach people quickly, and reach almost all of their target market because people choose to listen to their information or show. Best of all, they can hear it when it's convenient for the consumer so your message actually reaches them when they are most interested.
As of April 2007, Apple sold over 100 million iPod units worldwide. It is easy to see that this makes companies' information available to not only their local or national market, but instantly available worldwide. Imagine the effort involved in reaching this type of market with other traditional marketing methods. Not only would it be cost prohibitive, but very time consuming.
Saving money and being more efficient is only part of their solution. Adding a personality and a voice to a company's product or service is the other, and can be critical. "People want to hear what you have to say about how you can help or educate them. Consumers want to feel as though they know you. Through this process, they are that much closer to "connecting" and understanding that your product or service is for them, creating even greater potential for boosting brand awareness and sales," said Mark Spomer.
Increasing employee trust and loyalty is another added benefit. With a large employee pool, podcasting can solve that issue and maintain costs for the human resource department of getting information to them quickly, plus they can listen or train while commuting to or from work or while working out. Employees appreciate this freedom to learn at a time they choose. Need to motivate or update field sales staff on new products, clients or services? All relations can be accessible via their computer while on the road for immediate download, reducing the need to hold long meetings and involving instructors, and then listen to it on their mp3 players.
Do clients have to know about podcast recording, mixing, sound levels or editing? Nope. YourPodcastPro provides everything required. They can produce segments or shows for internal use or for educating the public, and can bring their portable studio to your location to reduce time constraints, or shows can be done via the telephone. All recording, production, and promotion is taken care of for their clients, including providing the show host if needed, music, the show's theme song, and, if required, setting up your companies new Weblog to gain organic search engine rankings while distributing content.
Podcasting's projected growth, (compared to all other technologies, including television, radio, and the telephone) is second only to the growth of the Internet, with podcast advertising expected to grow at an annual rate of 154% to $327 million in 2010. Hmm, it was only a few years ago people thought the Internet was a fad.
To read more on how to boost marketing and information distribution efforts visit http://www.YourPodcastPro.com.