Survey Reveals Advertising Revenue the Biggest Cause of Publishers' Angst

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81 per cent of publishers polled claimed finding new ways to drive income from advertising was their biggest concern

Securing advertising revenue is the biggest challenge facing publishers today, according to the results of a new survey from digital edition company, YUDU Media. Nearly three-quarters (81 per cent) of publishers polled claimed finding new ways to drive income from advertising was their biggest concern.

Unsurprisingly, balancing the books is a big worry for many publishers. Seventy-two per cent worry about how to increase circulation, while a similar number (64 per cent) are concerned about spiralling print and distribution costs.

The need to embrace the digital age also weighs heavily on publishers' minds - two-thirds claim they are concerned about keeping their titles fresh and are exploring new ways of bringing their titles to life by using rich internet applications (audio, video, Flash etc).

Publishers are also registering the environmental impact of producing offline titles. Forty-one per cent said that they are investigating ways to become more eco-friendly and reduce their carbon footprint.

Richard Stephenson, Chairman, YUDU Media, comments: "Increasing circulation while at the same time reining in print and distribution costs is a tough conundrum - particularly with the growing pressure to be environmentally friendly.

"The internet is sucking in the advertising revenue and breaking up the traditional model, but there is money to be made online if publishers adopt the right strategy -the online convergence of audio, print and video. Publishers with strong magazine brands are in the perfect position to use digital editions as an online convergence platform.

"Digital editions offer publishers a chance to win on all fronts. It costs little to reproduce a digital edition and print costs are eliminated. And it makes no difference to the publisher if the digital edition is distributed locally or to the other side of the world, as distribution requires only the link to be emailed, which dramatically cuts costs. Furthermore, digital editions have an extremely low carbon footprint compared to their offline equivalents, which is great news for the environment."

YUDU Media polled 300 publishers.

About YUDU Media
YUDU Media is a privately held company with offices in London, Boston and Clitheroe, Lancs. YUDU Media is dedicated to bringing innovative solutions to the media industry to help companies grow and make money in the online world.

For further information please contact:

For YUDU Ltd

Contact:
Les Csonge
Tel: 0870 760 9258    
Email: les.csonge @ yudu.com

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Malini Majithia
YUDU Media
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