Warren, RI (PRWEB) August 20, 2007
MarketingSherpa, a research firm that tracks what works in online marketing, announces that a new guide "MarketingExperiments Compendium: Discover What Really Works," is now available in SherpaStore: http://Compendium.MarketingSherpa.com.
Published by MarketingExperiments, a private research firm studying what works in online marketing for clients such as NewYorkTimes.Com, Encyclopedia Brittanica, and Insurance.com, this comprehensive guide features laboratory results from 24 A/B and multivariate experiments. Included are 106 tables and 24 illustrations representing detailed data and instructional guidelines for:
- PPC and search marketing advertising
- Testing headlines, landing pages, URL-wording, email campaign creative, and shopping cart recovery tactics
- Press release marketing online
- Specific guidelines to boost web and call center conversion
Each test outlined in the Compendium was conducted for a client with a well-known brand, on an actual Web site, with real customers and prospects. Next, the team reviews the data to see how the test results could be applied to other marketers. The result? A set of very specific rules that marketers can apply to their own campaigns.
The Compendium is also accompanied by a MarketingExperiments Testing Tools CD. More info at http://Compendium.MarketingSherpa.com
About MarketingSherpa Inc.
MarketingSherpa is a research firm publishing Case Studies, Benchmark Guides, and How-to Instructions for experienced marketing professionals.
237,000 marketers read MarketingSherpa publications every week. Praised by The Economist, Harvard Business School's Working Knowledge Site and Entrepreneur.com, the firm is now celebrating its 7th anniversary. For free Case Study newsletters, visit http://www.MarketingSherpa.com or call toll free in North America (877) 895-1717.
MarketingExperiments.Com (MEC) is an online marketing research laboratory dedicated to discovering "what really works" in Internet marketing. The lab tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve conversion, drive traffic, and sell product. Results of its experiments are published in The Marketing Experiments Journal.
For information on our proven results visit http://www.MarketingExperiments.com.