Announcing Launch of Ladbrokes.com Affiliate Program in Income Access, the World's Leading Independent Online Gaming Affiliate Network

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Income Access is pleased to announce the official addition of Ladbrokes.com to its diverse gaming affiliate network. An internationally-recognized brand, Ladbrokes has been a global leader in betting and gaming since their inception in 1886.

Income Access is pleased to announce the official addition of Ladbrokes.com to its diverse gaming affiliate network. An internationally-recognized brand, Ladbrokes has been a global leader in betting and gaming since their inception in 1886.

Starting today, affiliates in the Income Access network can begin promoting the full spectrum of Ladbrokes properties, including casino, poker, sportsbook, and bingo and games.

Ladbrokes affiliates in the Income Access network will have the option to receive commissions on a revenue share or bounty across all Ladbrokes products, giving them an opportunity to earn excellent money promoting a trusted, century-old name in gaming. Affiliates' marketing efforts will be enhanced by the existence of Ladbrokes sites in multiple languages, geared towards various international markets.

"We are very excited to be launching the Ladbrokes affiliate program in the Income Access affiliate network," said Nicky Senyard, CEO of Income Access. "Ladbrokes is an extremely well-respected brand, and we are certain that affiliates in the Income Access network will be thrilled to start promoting them through our network."

The robust Income Access software platform will support Ladbrokes affiliates' marketing efforts through comprehensive reporting and easy access to a range of marketing tools, while the Income Access team of experienced affiliate managers will provide individualized attention and guidance.

The Ladbrokes.com affiliate program is available in the Income Access affiliate network today.

About Income Access
The Income Access affiliate network (http://www.IncomeAccess.com) is powered by proprietary software and specialises in affiliate marketing for the gaming industry. Established in 2002 and based in Montreal, Canada, Income Access is operated by a team of seasoned Internet marketing professionals in online gaming. The Income Access Network has been designed to provide gaming sites with the flexibility they need to be profitable and competitive.

About Ladbrokes plc
Ladbrokes plc employs 14,000 people in the UK, Ireland, Belgium and Italy. The company is comprised of Ladbrokes, the world's biggest bookmaker and operator of one of Europe's leading telephone betting operations; Ladbrokes.com, the leading betting and gaming website; Vernons, the football pools company; and Ladbrokes Casinos, which opened the Ladbrokes Casino and Sports Bar in Paddington in July 2006. Ladbrokes.com has customers in 200 countries around the world, and has a strategy for international expansion that includes a consultancy partnership in China and a planned 100 million Euro investment to establish a business in Italy.

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NICKY SENYARD

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