nSight Establishes Marketing and Creative Services Group to Deliver Customized Communications Solutions to Clients

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nSight Inc., a leading Boston-area communications services firm, recently expanded its service offerings by establishing a Marketing and Creative Services group that leverages the company's high editorial standards and communications expertise while providing a unique approach to project outsourcing.

Dan left nSight to fulfill his entrepreneurial goals. nSight's leadership team supported his dream because we were hoping he would spread his wings and come back to the company with a new level of expertise, and he has.

nSight Inc., a leading Boston-area communications services firm, recently expanded its service offerings by establishing a Marketing and Creative Services group that leverages the company's high editorial standards and communications expertise while providing a unique approach to project outsourcing. The company's former marketing director, Dan Cote, rejoined nSight after a three-year hiatus in which he launched and ran StreamAhead, an Internet video marketing services company. As Director of Marketing and Creative Services, Cote will oversee marketing work for clients as well as for nSight itself. Now, with a formalized marketing services group, nSight rounds out its technical communications business and its publishing and editorial services business to offer a one-stop shop for all business communications needs.

With more than 16 years of marketing experience working for high-tech, software, Internet, and communication firms, Cote brings a keen sense of entrepreneurship, marketing acumen, and business savvy to nSight. According to nSight's President and CEO, Tom LeBlanc, "Dan left nSight to fulfill his entrepreneurial goals. nSight's leadership team supported his dream because we were hoping he would spread his wings and come back to the company with a new level of expertise, and he has."

In addition to his streaming video expertise, Cote will deliver design and creative strategy to nSight. He will focus on developing nSight's digital and technology edge, including streaming video, Web site design, and interactive marketing programs.

"We already understand our clients' technical and publishing needs and have worked with them on business strategies, so it's a natural progression for us to expand our expertise to include marketing and creative support services," said Cote. Companies can tap into nSight's deep pool of communications professionals, trainers, and consultants on an as-needed basis to complete short-term, time-sensitive projects; learn a new tool or skill; or develop marketing communications materials that target key technical audiences. "Our unique approach focuses on finding the right solution rather than selling specific services," added Cote.

The department's first new creative staff hire is graphic designer Lily Scola. She comes to nSight from Stringer Marketing Communications with six years of experience in graphic design, layout, medical illustration, and schematic animation for both electronic and print materials. Her experience will help bridge the company's expertise in digital publishing and design with more marketing-focused creative services. Lily studied fine art and writing at St. Lawrence University in Canton, NY, and digital and darkroom photography in Australia.

Cote's past positions include VP of marketing for SellMasters; director of marketing communications for 100X, an Internet incubator; and Internet marketing manager for Servicesoft (now Kana). He also held a variety of Web and marketing management roles at Agfa, a European-based company that designs and markets digital imaging systems. An active member of the Greater Lowell community, Cote spends most of his free time with his wife and four children and is a die-hard Red Sox fan.

About nSight
nSight, Inc. (http://www.nSightWorks.com), is a professional services firm that helps organizations gain clarity, precision, and distinction in their technical and marketing communications, published works, and interactive learning materials. Founded in 1982, nSight offers a flexible combination of consulting, project outsourcing, staffing, and training services to provide customized solutions for any communications need. nSight's full-time staff of 40 and deep network of communications professionals serve clients in the high-tech, publishing, education, financial, and consulting/research industries. Some of the world's leading companies rely on nSight, including Microsoft, HP, EMC, Akamai, Harvard Business School, Pearson Education, Fidelity Investments, and FedEx.

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