Bigger, Better and Longer Scrap-A-Faire by Better Homes and Gardens Scrapbooks etc., Addicted to Scrapbooking and InXpo Returns in Fall 2007

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Online scrapbooking festival offers more classes, new products, more celebrity chats and more fun.

The world's first and only online scrapbooking festival, Scrap-A-Faire™, will be twice the fun its second time around, with double the time to click, crop and shop from the comfort of your own home. The second run of this exciting Web-only event will take place Nov. 2-11, 2007, and will be co-sponsored by Meredith Corporation, publisher of Better Homes and Gardens Scrapbooks etc.®, InXpo, the leader in producing and managing online shows and communities, and Addicted To Scrapbooking, the largest online scrapbooking retailer. Interested scrappers can register beginning Aug. 22 at http://www.scrapafaire.com.

Thanks to the success of the debut of Scrap-A-Faire earlier in 2007, the online scrapbooking festival will run for 10 days straight, offering scrappers brand-new classes, more new products, more celebrity chat sessions and, of course, more time to shop for the latest and greatest scrapping supplies and meet new and old friends in the virtual lounge, anytime, day or night. Anyone with an Internet-connected computer can join in on the fun by registering at http://www.scrapafaire.com.

Shopping at this November's online festival will be made quick, easy and convenient, thanks to new eCommerce partner, Addicted to Scrapbooking. Scrappers can fill their baskets with the latest products from exhibitors such as Adobe, Provocraft, Making Memories, Quickutz, Glue Arts, Triscape/FX Photo, ACD See Systems, Gel-a-tins, Scrapbook Obsessions, Lasting Impressions, Archivers, Ranger, Griffs Shortcuts, Mouse Memories, Reminisce, Create Digital Art, Lucidiom, Scrapbook Adhesives by 3L, Boss Kut and 7 Gypsies, and proceed to one check out. All purchases over $25 entitle the shopper to free shipping and handling!

In February, Scrap-A-Faire's first-ever event drew thousands of fans who enjoyed the ease and convenience of the virtual festival. Since you can attend Scrap-A-Faire from the comfort of your own kitchen or couch, there's no need to travel or find a sitter. You also can make new friends or meet existing friends through email, instant messaging and online chat.

Scrappers who attended Scrap-A-Faire's first online festival were so impressed that 75 percent of those responding to a survey said Scrap-A-Faire's Internet-based classes were as good as or better than the classes they've taken at a physical location. Building on the overwhelming popularity of those online classes, Scrap-A-Faire is offering an "SBE All-Access Pass" entitling scrap-lovers to attend all 18 classes offered at Scrap-A-Faire for $99, a savings of over $300. You can still sign up for individual classes ranging from $10 to $35.

"One of the best features of this Web event is the ability to browse through exhibitor booths for brand-new products that you won't find in stores," said Jeff Myers, general manager of Better Homes and Gardens Special Interest Media. "In addition to attending classes, chatting with celebrities and signing up for the show prizes, Scrap-A-Faire visitors can visit exhibitors' booths to shop for the newest scrapping tools and products without ever having to carry a heavy shopping bag around an exhibition hall!"

Some of the hottest names in scrapbooking will also be on hand to answer questions and chat with attendees. "We're excited to bring back one of the most popular components of the first show: celebrity chats," said Malcolm Lotzof, InXpo's chief executive officer. "The celebrity chats enabled attendees to ask questions of the biggest names in the industry, and this time around we plan to offer these chats in the evening, enabling more attendees to participate."

For more information on the show or to register, please go to: http://www.Scrap-A-Faire.com.

Scrapbooks etc. magazine is a Better Homes and Gardens Special Interest Media publication, published eight times per year by Meredith Corporation. Each issue is dedicated to helping readers sharpen their scrapbooking skills through breakthrough ideas and easy-to-follow instructions.

Meredith Corporation is one of the nation's leading media and marketing companies, with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith Publishing Group features 25 subscription magazines--including Better Homes and Gardens, Family Circle, Ladies' Home Journal, Parents, Fitness, American Baby and ReadyMade--and about 200 special-interest publications, including Better Homes and Gardens Scrapbooks etc. Meredith owns 14 television stations, including properties in top 25 markets such as Atlanta, Phoenix and Portland, Ore., and an AM radio station.

Meredith has about 350 books in print and has established marketing relationships with some of America's leading companies, including The Home Depot, DIRECTV, DaimlerChrysler, Wal-Mart and Carnival Cruise Lines. Meredith's consumer database, which contains about 85 million names, is one of the largest domestic databases among media companies and enables magazine and television advertisers to target marketing campaigns precisely. Additionally, Meredith has an extensive Internet presence that includes 32 Web sites and strategic alliances with leading Internet destinations. Meredith Hispanic Ventures publishes five Spanish-language titles, making Meredith the largest Hispanic publisher in the United States.

InXpo is the leader in producing online shows and communities, including trade shows, selling events, educational seminars, networking conferences and conventions. InXpo is headquartered in Bannockburn, Ill., and has been producing online trade shows for more than five years. InXpo's online shows improve the way organizations use events to do business by making it more affordable and convenient to participate. InXpo's online show solution includes all the technology and services that are required to deliver a successful online show. To learn more about InXpo, please visit http://www.inxpo.com.

Addicted To Scrapbooking is America's #1 online scrapbooking store because of its vast selection of products, prompt shipping, and excellent customer service. With more than 1-Million items in stock and available to be shipped on a next-day basis it has the broadest selection of scrapbooking supplies available from any store in the world. Addicted To Scrapbooking is affiliated with Addicted To Crafts and Addicted To Rubber Stamps, two other companies which feature a vast selection of crafting products.

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Matt Switzer
InXpo
312-970-5812
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