WhatCounts Announces Integration with Leading Analytics Provider Omniture

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Integration allows for seamless measurement of email marketing campaigns.

WhatCounts, Inc., a leader in comprehensive e-communication programs, today announced an alliance with Omniture, a leading provider of online business optimization software. As a new Omniture Genesis partner, WhatCounts will be able to provide customers with an application that easily integrates within Omniture's Online Business Optimization Platform.

Omniture Genesis is a solution created for business users to automate the integration of marketing applications including the WhatCounts email marketing platform, the e-Communications Suite 6.0, into the Omniture Online Business Optimization Platform. Using an intuitive "Plug and Play" interface, Omniture Genesis reduces the complexity of measuring online marketing campaigns and increases results by providing one standard view across all marketing initiatives.

The announcement of the strategic relationship between WhatCounts and Omniture solidifies WhatCounts' business objective of enhancing the customer experience and forging partnerships that will provide a dynamic solution for enterprise-level marketers. As part of the partner strategy, the Omniture relationship will be one of a number of alliances WhatCounts is building to further develop its solution by incorporating additional online marketing tools that benefit customers.

"WhatCounts is an important Omniture partner for helping online marketers build brand loyalty," said John Mellor, senior vice president, business development and corporate strategy at Omniture. "Combining the capabilities of WhatCounts e-Communications Suite with Omniture's Online Business Optimization Platform will help companies more efficiently engage customers and create online conversions with their most important audiences."

"We are excited about the precise level of personalization that integration with the Omniture Genesis platform will bring to our shared customers," said Simon Mutlu, vice president of sales and service for WhatCounts. "It is a fact that refined segmentation can exponentially augment email marketing ROI, but by integrating Web analytics data with loyalty marketing programs, an additional increase in click-through rates and conversions is earned. Jupiter Research studies have shown that consumers want more relevance in the permission-based messages they receive. So, this partnership is a win-win for marketers who leverage both Omniture's SiteCatalyst and the WhatCounts e-Communications Suite and the customers they serve."

About WhatCounts, Inc.
WhatCounts is a leader in comprehensive e-communication programs leveraging the power of targeted permission-based email messaging, interactive two-way dialogue, personalized content syndication (RSS) and extensive marketing services. Deliverability management, strategic coaching, best practices benchmarking and professional services ensure substantial returns on loyalty marketing investments.
The powerful WhatCounts e-Communications Suite represents over ten years of industry expertise and development, and enables marketers to build brand loyalty through enhanced communication and granular analytics. This robust platform can be delivered through a hosted Web-based application for direct customers and agency resellers or via the unique proprietary Broadcaster TM appliance. With the development of the Broadcaster™, WhatCounts was the first company to offer a hardware solution with pre-installed software to eliminate metered fees. Flexible application programming interfaces allow for seamless integration between the e-Communications Suite and customer relationship management, marketing and reporting platforms.

Founded in 2000, WhatCounts is a private Seattle-based company with offices across North America. For more information, please visit http://www.whatcounts.com or call (800) 440-7005.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. http://www.omniture.com


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