Salazar Packaging, Inc. Retains Word Sell, Inc. for Marketing and Branding Development

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How does a company get noticed when it doesn't have an in-house marketing department? Outsourcing. Agreement with Chicago area-based marketing firm will help minority-owned (MBE) packaging company expand presence in the competitive industrial market.

Word Sell, Inc. (http://www.wordsellinc.com) has been awarded a two-year extension on its marketing services agreement with Salazar Packaging, Inc. (http://www.salazarpackaging.com/) "We are so pleased with the Web, brochure and branding results provided to us by Brad Shorr and his team at Word Sell that we are eager to have them guiding the way for us through 2009 and the next stage of our company's growth and development," says Salazar Packaging president, Dennis Salazar.

The Message Does Not Tell Itself

Like many industrial firms, Salazar Packaging offers high quality products and service, but lacks the internal resources and expertise to communicate its capabilities to an extremely busy marketplace.

"Salazar Packaging is exceptional in that they understand how important branding and marketing are," notes Word Sell president, Brad Shorr. "They also realize where their expertise really is. They are avoiding the mistake of handling marketing in-house as a low priority, part-time position. With that approach, branding is inconsistent and sales opportunities are lost."

Today, Marketing Takes Versatility

Mr. Salazar selected Word Sell because of the firm's industrial experience and versatility. "Effective marketing is no longer a matter of printing up a nice brochure," he says. "We certainly need that, but we also have to have an online strategy, a direct mail program, promotional materials, a media campaign, and a number of other things. Because Word Sell covers all the bases, the work has continuity and is easy for us to manage."

Headquartered near Chicago, IL, Salazar Packaging is a Minority Business Enterprise (MBE) specializing in the automation of high volume packaging operations. Its product lines include industrial polyethylene, PVC and polypropylene non-shrinkable films, shrinkable polyolefin films, and high-speed equipment to shrink and seal industrial films of all kinds. Salazar Packaging represents leading industry manufacturers, including Bemis Clysar® shrink film, Autobag® automatic bagging systems, and Rennco® vertical bagging equipment.

Word Sell, Inc., also a Chicago area-based firm, provides sales and marketing support to small and midsize businesses. Emphasizing action, Word Sell concentrates on bringing effective strategies, programs, and materials to market quickly. Its services include executive consulting, marketing materials and sales collateral, corporate branding, copywriting, online marketing, business blog development, and sales coaching and advising.

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Brad Shorr

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