Fremont, CA (PRWEB) August 21, 2007
ICS, a telebusiness consulting firm located in the San Francisco Bay Area, has introduced a new version of its PBFA solution selling strategic model that raises lead generation opt-in rates to double digits and drives up telephone sales in call centers and telesales departments. Devised for small businesses to large enterprises, ICS' PBFA strategy is an integrated direct marketing tool useful for telephone call guides, scripts, news releases, emails, blogs, speeches and other media, raising direct response by a minimum of 20%.
According to Brian Prows, ICS' principal owner, "Call centers and telebusiness departments deploying the PBFA structure should see immediate gains in lead development opt-in rates and selling effectiveness. By integrating PBFA structure with call guides, field sales presentations, websites, email, blogs and advertising, ICS' multi-channel approach delivers a consistent message in all media and marketing programs."
ICS has also tailored vertically-integrated packages targeting the telecommunications, Internet, enterprise software and healthcare markets. Further customization for human resources, sales, marketing and financial executives is available from ICS.
PBFA stands for pain, benefit, feature and advantage. The PBFA is a selling model to increase lead development and selling effectiveness. Devised for companies of all sizes, the PBFA structure is an integrated tool to develop consistent content for call guides, scripts, email, direct mail, websites, blogs and online and print advertising.
For further information, visit the ICS website or call 510-565-7946.
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