Wattpad Launches FeedM8 -- Mobilizing The World Wide Web

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FeedM8 brings content publishers, advertisers and mobile users together in one simple, innovative service

Wattpad, the global leader in advertising-supported mobile services, today officially launches FeedM8 (Feed-Mate in SMS lingo). FeedM8 is a new service that enables mobile users to access content from feed-enabled websites, such as blogs, news, sports and weather information, while providing opportunity for content publishers to monetize their content.

"Anyone who has tried mobile browsing will tell you that most websites are not mobile friendly or do not have mobile specific versions. Mobile users are still having a hard time gleaning information from the Internet," said Ivan Yuen, Co-founder of Wattpad. "FeedM8 is a simple service that completely eliminates the need of mobile specific websites. With FeedM8, mobile users can browse the websites they want, while publishers add a new source of revenue."

Mobilize The World Wide Web

In order to work with mobile devices, websites need to be selective of the information on each page and display them using various mobile standards. Additionally, the content needs to be tested on hundreds of phone models to ensure compatibility. For content publishers, this is time-consuming, error-prone and expensive. As a result, only large companies can invest in doing this. The web, for the most part, is inaccessible from mobile devices.

FeedM8 is a revolutionary service that solves the above problem using a new patent-pending technology. Mobile users can now go to fdm8.com on their mobile phone and visit their favorite websites, even if it is not mobile friendly. Registration is not needed, and no download or installation is required. User simply chooses from top picks under "CHK IT OUT" or types what he or she is looking for under "WRU L%KN 4?" (i.e. What are you looking for?). FeedM8 will automatically create a phone model specific version of the selected site for display. The transformation takes into account handset specific capabilities and dramatically reduces mobile network bandwidth required to support rich Internet traffic. This delivers optimal speed, presentation, usability and content quality across mass-market handsets and high-tier handsets with full HTML browsers. With FeedM8, the World Wide Web is finally mobilized.

Monetization Through FeedM8 Publisher Network

FeedM8 Publisher Network is a free program designed for content publishers, such as bloggers, to extend their reach and add a new source of revenue. The one-step sign up process takes just a few seconds. After signing up, content publishers can further customize the look and feel of their mobile site. FeedM8 also includes mobile appropriate advertisements and provides 60% of the advertising revenue to the content publishers. Finally, content publishers can earn even more by becoming an affiliate and earn up to 60% of the referral's advertising revenue. With FeedM8, content publishers can now effortlessly monetize from mobile users.

With FeedM8, Wattpad has created a complete ecosystem by mobilizing and monetizing web content.

More information about FeedM8 is available online at http://www.feedm8.com.

About FeedM8

FeedM8 helps bloggers and content publishers extend their reach and introduce a new source of revenue. Utilizing its patent-pending technology, FeedM8 transforms any blog or feed-enabled website into a mobile website in real time so it can be accessed on mobile phones with mobile appropriate advertising included. FeedM8 finds advertisers and shares ad-revenue with content publishers. Mobile users can now access any feed-enabled website with a rich mobile user experience, without requiring any download or installation on their existing handsets. FeedM8 fully supports over 1000 active handset models and all mobile browser standards.

About Wattpad

Wattpad was founded in 2006 to lead the revolution of advertising-supported mobile services. In April 2007, Wattpad officially launched Wattpad Story Sharing Community. The world leading community now boasts 70,000 stories uploaded and 15 million pages delivered to mobile phones. In August 2007, Wattpad launches its new service, FeedM8. FeedM8 mobilizes and monetizes any feed-enabled websites. FeedM8 brings content publisher, advertisers and mobile users together in one simple and innovative service.

For more information, visit http://www.wattpad.com.


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Ivan Yuen
Wattpad Inc.
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