EntryPoint Consulting Announces Addition to its Executive Team

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Dave Johnson to lead customer relationship management (CRM) practice.

EntryPoint Consulting, LLC announces the addition of David M. Johnson to its executive team. Dave joins EntryPoint Consulting as Vice President of the firm's Customer Relationship Management (CRM) Practice.

Prior to joining EntryPoint, Mr. Johnson was formerly a Partner with Peppers & Rogers Group, the world's foremost authority on one-to-one marketing and customer-based strategies for sales, service, and business performance measurement. Dave has also held national and international roles with management consulting organizations over the past 15 years, including BearingPoint and Deloitte Consulting.

Mr. Johnson excels in achieving measurable returns from CRM initiatives including the business, organizational and technological strategies instrumental to driving improved profitability and top-line growth across all customer-facing processes.

Dave has been nationally recognized for the positive impact his efforts have had with clients including a Gartner Group Award-Winning Project where he successfully managed a 2,000-user enterprise CRM / call center project with multiple channels which included requirements definition, Business Process Reengineering for more than 60 major processes and full life cycle software implementation.

Dave and his team will provide customer segmentation, customer life-time value (LTV) modeling, touch point analysis, deployment of SAP CRM systems and business case modeling. Dave and his experienced team of consultants can help clients measurably improve their businesses by implementing customer-focused strategies that help drive higher customer retention, incremental revenue growth and enhanced operating margins.

Pete Martin, EntryPoint Senior Partner, remarked, "Dave is a great addition to our leadership team. His breadth of experience from CRM strategy at Peppers & Rogers to systems implementations at Deloitte and BearingPoint bring a wealth of insights to our firm. His ability to have a measurable positive impact on the operations and income statements of our clients will help accelerate the growth of our CRM Practice."

Dave has a Bachelor's Degree in Computer Science from MIT, and earned his MBA degree at Columbia University. On the personal side, Dave enjoys motorcycling and automobile restoration in his spare time. He and his wife, Heidi, have one son, Hunter, and reside in a suburb of Houston, TX.

EntryPoint Consulting is the only pay-for-performance business integration consulting firm serving middle-market companies in the United States. EntryPoint Consulting is the only pay-for-performance business integration consulting firm serving middle-market companies in the United States. It is committed to measurably improving the operating and financial performance of its clients. EntryPoint's headquarters are located in Independence, Ohio.

Pete Martin
Senior Partner
(216) 674-9068



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