Ypulse Tween Mashup to Feature a Keynote From Neopets and Speakers from kajeet, Cartoon Network, LEGO Group, Whyville and B*tween Productions

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Ypulse.com, the leading independent blog for youth, teen and tween media and marketing professionals, today announced its lineup of speakers for the Ypulse Tween Mashup. The Mashup conference, produced by Ypulse.com in partnership with Modern Media, will help media and marketing professionals understand how to reach tweens using technology in a multi-platform world.

Ypulse.com, the leading independent blog for youth, teen and tween media and marketing professionals, today announced its lineup of speakers for the Ypulse Tween Mashup. The Mashup conference, produced by Ypulse.com in partnership with Modern Media, will help media and marketing professionals understand how to reach tweens using technology in a multi-platform world.

Kyra E. Reppen, Senior Vice President & General Manager of Nickelodeon MTVN Kids and Family Group's Neopets will provide the opening keynote focused on the original youth-oriented virtual world, while Renee Hobbs, Professor of Communication and Director, Media Education Lab, Temple University, will present the luncheon address focusing on MyPopStudio.com, a media literacy project for girls. Additional confirmed speakers include:

  •     Jim Bower, CEO Numedeon (Whyville)
  •     Bryon Cahill, Editor, READ Magazine, Weekly Reader Publishing
  •     Molly Chase, Executive Producer, Cartoon Network New Media
  •     David Card, Vice President and Senior Analyst, Jupiter Research
  •     Mark William Hansen, Director, LEGO Group
  •     Mattias Miksche, CEO, Stardoll
  •     Daniel Neal, CEO, kajeet
  •     Izzy Neis, Online Community Manager for Kids/Tweens/Teens, Star Farm Productions
  •     Joi Podgorny, Kids/Tween Internet Community Expert
  •     Erin Reilly, CEO, Platform Shoes Forum (Zoeysroom.com)
  •     Denise Restauri, CEO, Allykatzz.com
  •     Addie Swartz, CEO, B*tween Productions

"This is the first b2b event to specifically focus on how 8-13 year olds are using technology and what media, marketers and .orgs are doing to reach them," said Anastasia Goodstein, Ypulse founder, editor and co-producer of the Ypulse Tween Mashup. "Our speaker lineup just keeps getting better and better - these are media and marketing professionals who are immersed in what tweens are doing digitally every day."

In addition to the growing roster of esteemed speakers, the Ypulse Tween Mashup will include a panel with tween boys and girls who will share their top tech picks, likes, dislikes, and more.

About Ypulse
Ypulse, one of the top 50 marketing blogs, is an independent blog published by Anastasia Goodstein for youth media and marketing professionals. It provides news, commentary and resources about commercial teen media for teens (teen magazines, websites), entertainment for teens (movies, games, television, music), technology used by teens (cell phones, instant messaging, SMS), the news media's desire to attract teens (newspapers, cable news), marketing and advertising (targeting the teen market) and civic youth media (highlighting organizations' efforts at promoting youth voices in media). Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University where she earned an MSJ in 1999. Goodstein just completed a book about teens and technology called Totally Wired: What Teens And Tweens Are Really Doing Online, published by St. Martin's Press in March of 2007.

About Modern Media
Modern Media builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. The company produces high-quality business conferences, providing programming, speaker recruitment, conference management and attendee acquisitions services. Its brand marketing services include positioning strategy, sales tool development and sponsorship sales.

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