Encino, CA (PRWEB) August 21, 2007
When a commercial slogan used to promote a product becomes wildly popular, can it become a product itself? Yes, as evidenced by the recent deal between Life Alert and Hallmark. These two companies, leaders in their respective fields, have incorporated part of Life Alert's commercial (its famous slogan -- I've fallen, and I can't get up!®) into a new Hallmark greeting card with sound. The cards are sold exclusively at Hallmark Gold Crown stores. A new licensing agreement made it possible.
"We welcome new ways to get our message of safety and security to the public, and are thrilled to partner with Hallmark -- a company admired by millions that has made high quality products for years," said Isaac Shepher, founder and CEO of Life Alert . "While we are pleased with our slogan's popularity, the most important thing for us is to continue to deliver the best service for our members. This is our ongoing mission, as it has been for the past 20 years." Life Alert Emergency Response has members nationwide, handles over a million calls a year, and on average saves a life every 40 minutes (saving over 10,000 lives in 2006).
Hallmark's use of Life Alert's slogan is one more example of the lasting effect Life Alert's trademarked slogan has had on America's consciousness. Life Alert's slogan originated in the late eighties, launching a stream of comedy bits and pop culture references, and spawning what is perhaps the most successful viral marketing campaign in TV history. The slogan has enjoyed steady popularity for 20 years, and is now enjoying a resurgence of fame online, where countless people watch and make Life Alert parodies on YouTube and other websites.
Just how popular is the phrase? USA TODAY ranked Life Alert's famous line Number One on its list of Ads We Can't Get Out Of Our Heads, and TV Land recognized the popularity of "I've fallen and I can't get up!®" as one of the most memorable catch phrases ever. Now, via Hallmark, everyone can "give" Life Alert's line to their closest friends and relatives, with a card that incorporates an audio recording of the "fallen" phrase into its humorous message. (We won't spoil it for you; you'll just have to get the card and open it!)
The new Hallmark card is targeted mainly toward adults in the Boomer and senior age range, which is in line with Life Alert's membership; the company has primarily been servicing seniors for the past two decades. However, Life Alert is now reaching out more to younger adults, who benefit from the company's protection against intrusion, especially when living alone. As Mr. Shepher says, "the greatest accolade for Life Alert is that the company is not only known by all ages, it also protects all ages."
About Life Alert
Life Alert is a Personal Emergency Response company that saves lives from catastrophic outcomes, using a unique technology to provide superior home monitoring and protection. Life Alert was founded in 1987, provides services nationwide, and is the only company endorsed by former U.S. Surgeon General Dr. C. Everett Koop.
Life Alert's service solves a major issue for senior citizens: home-based protection. Life Alert's protection enables seniors to keep living at home with independence and comfort, living their lives the way they are used to, without drastic changes. Thanks to a greater sense of security, the average Life Alert subscriber keeps living in their own home an extra six years - and an ACNielsen study showed that 87% of subscribers called Life Alert's protection a "main or important factor" in their decision to keep living at home, rather than move to a nursing home. As Dr. Koop says, "Thanks to Life Alert, you can live alone without ever being alone - and that's why I wear one."
Dr. Don Rose
Head of Public Relations
Life Alert Emergency Response, Inc.