Seven New Clients Select Hot Banana's SEO-Friendly Web CMS to Boost Organic Rankings, Traffic and Conversions

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A well-designed Web site helped startup Octopz far exceed goals, even before implementing 'traditional' SEO keyword optimization.

The Hot Banana infrastructure is inherently designed for search engine optimization. We help companies make all the pieces of their online presence work together - Web site content, search engine marketing, keyword optimization - so people can find their sites, and they can turn more of their visitors into customers.

Recognizing that a Web site's content and core design play a critical role in search engine optimization, seven companies recently chose to power their Web sites with Hot Banana (http://www.hotbanana.com), the SEO-friendly Web content management solution (CMS) from J.L. Halsey. Hot Banana made the announcement today at SES San Jose.

Hot Banana designed its software specifically to generate pages that rank well in search engines. Built from the ground up as an SEO-friendly CMS, Hot Banana improves organic rankings by aligning a site's content and technical design in a way that allows the search engine spiders and robots to visit and find content quickly for improved indexing and ranking.     

"A company's ultimate goal is to be found online, and that's a science and an art that increasingly goes beyond optimizing search keywords," said Krista LaRiviere, General Manager, Hot Banana. "The Hot Banana infrastructure is inherently designed for search engine optimization. We help companies make all the pieces of their online presence work together - Web site content, search engine marketing, keyword optimization - so people can find their sites, and they can turn more of their visitors into customers."

Joining Hot Banana's client roster are:

Optimization Through Well-Designed CMS = High Conversion Rates

Octopz, a Web 2.0 technology startup, needed to transform its "brochureware" Web site to a fully functional marketing-driven site - in time for the company's official launch. Octopz launched its Web site in less than six weeks, using Hot Banana's SaaS Web CMS solution with integrated Web analytics from ClickTracks. In its first three months, Octopz.com drove more than 1,000 free trials of its software - far above the company's goals.

"Since our launch four months ago, Octopz has only targeted a few keywords," said Ann Christie, Octopz vice president of marketing. "Hot Banana's built-in SEO features have allowed us to beat some of the market leaders in Google's organic search results. Not bad, considering we haven't truly begun our search engine marketing push yet."

Hot Banana Web sites use quality W3C Web standard code and include strategically designed site navigation. Search engine spiders and robots can find content quickly inside the Web site, indexing practically everything as they move around. Any adjustments needed to improve the organic search engine rankings - like page title names, URLs, meta tags, keyword copy, keyword and description tags, graphics titles, automated Google Sitemap submissions and internal/external hyperlinks - can be made on the fly, making it easy for non-technical users to control Hot Banana's SEO capabilities without the expense of a webmaster or IT department.

For more information about leveraging Web CMS for SEO, visit http://www.hotbanana.com/company/newsletter-archives/a-guide-to-leveraging-your-web-cms-for-seo/.

About Hot Banana
Hot Banana (http://www.hotbanana.com) is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversion performance. Hot Banana is available as a Software as a Service (SaaS), hosted offering, or as a licensed software ColdFusion CMS, with everything an eMarketer needs, including Web site optimization and marketing automation tools. Specifically designed for small-to-midsize companies, Hot Banana has more than 200 clients worldwide.

Located in Barrie, Ontario, Canada, with a U.S. office in Menlo Park, Calif., Hot Banana is the Web content management solution from J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions for mid-size marketers. J.L. Halsey's other marketing technology solutions include Lyris, EmailLabs, Sparklist and ClickTracks.

Media Contact:
Ken Greenberg
Edge Communications, Inc.
818/990-5001

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