Florida Direct Marketing Association (FDMA) Announces Annual Marketing Summit 2007 Conference

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Two-day conference September 19 & 20 the pre-eminent gathering for direct & interactive marketers in South Florida.

The Florida Direct Marketing Association announces its Annual Summit will be held September 19-20 at the Westin Hotel Ft. Lauderdale. The 2007 Annual Summit, "From Demand Generation to Dialog Creation" has been re-designed and expanded over previous years to include both educational seminars and traditional networking and conference speakers. The two-day event consists of both pre-conference seminars on September 19 followed by the full-day conference Thursday September 20. Keynoted by Lois Geller, noted national direct marketing expert, the Annual Summit conference on September 20 includes multiple networking opportunities, programming tracks, and a top-notch line-up of speakers.

"We couldn't be more pleased to bring some of the top direct marketing minds in the country as well as from our local marketing talent pool together for the benefit of the south Florida business community," said Keith Fletcher, FDMA President. "Our event will present developments and information on a broad array of direct response topics, channels and for a wide variety of users, from traditional direct mail to SEO to email marketing; from large B-to-C marketers to small businesses, we'll offer incredible value for direct marketers from all walks of life."

The event begins on September 19 with two full-day, pre-conference seminar workshops. Email Marketing Boot Camp will be taught by Karen Talavera, email marketing consultant and national DMA email marketing seminar instructor, while simultaneously Joe Laratro, search engine marketing expert and professional educator will lead an Advanced Search Engine Marketing full-day training session covering web site content, online press releases, blogs, page quality score, analytics, social media, and more.

The conference then kicks-off Thursday September 20 with a general session keynote by Lois Geller of Mason & Geller Direct. After the opening general session, simultaneous B-to-C, B-to-B and Small Business Marketing tracks then take participants through a series of presentations by USPS direct mail expert Deborah Llamas, Citrix VP Michele Lebowitz-Goebel, South Florida Business Journal Columnist and SOHO Expert Jeff Zbar, Bredin Business Information CEO Stu Richards and Miami attorney and direct marketing legal expert Roger Slade. For the full event program, visit the FDMA Web site at http://www.fdma.org.

"Not only do experts like Lois Geller and Jeff Zbar bring immense credibility to the event, they also resonate both nationally and locally," said Margaret Grisdela, FDMA Past President and Board Member. "The depth of knowledge and experience all our speakers demonstrate within their fields will create an unprecedented event for this year's FDMA Annual Summit participant, and the in-depth expertise of nationally-renowned educators such as Joe and Karen only enhance that further."

Consistent with this year's Annual Summit theme "From Demand Generation to Dialog Creation" participants will explore the gamut of evolving and changing direct marketing practices throughout the customer acquisition and relationship life cycle. They will also have ample opportunity to network and visit the many exhibitors expected. The September 19 seminars run from 9:00 a.m. to 4:30 p.m. and includes a combined group lunch. The September 20 conference begins with registration, networking and continental breakfast at 8:30 a.m., includes a sit-down lunch, and concludes at 3:00 p.m.

The FDMA has made special savings available for those who register early and combined discounts are also available for participants who elect to attend both a pre-conference seminar and the main conference. Prices for combined seminar/conference attendance are $450 for FDMA members and $525 for non-members with a free six-month FDMA membership included in the non-member rate (a savings of $178). September 20 conference-only attendance is $99 for members, $119 for non-members with a $20 discount available for early registration by August 31 at http://www.fdma.org. Pre-conference seminar-only rates are $399 for members, $499 for non-members.

About the Florida Direct Marketing Association (FDMA)
The FDMA has over 200 members, including catalogers, Internet retailers, financial services providers, publishers, book and music clubs and retail stores. "Direct marketing" is the art and science of sending one-to-one promotional messages directly to consumers, which allows marketers to measure response rates and campaign effectiveness. FDMA regular monthly luncheons are held on the third Thursday of each month at the Westin hotel in Fort Lauderdale. New members attend their first luncheon for free. Special membership rates are available for non-profit organizations as well. For additional information, please contact Keith Fletcher, FDMA President, at 786-357-3275 or visit http://www.fdma.org.

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