Interactive Takes Marketing to the Next Level - 2007 MIMA Summit Encourages Marketers to 'Talk'

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As marketing practices move further towards the Web, many companies are rapidly creating and expanding Interactive Marketing departments to support emerging online strategies.

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RSS - The Minnesota Interactive Marketing Association (MIMA) is hosting its 5th Annual Summit at The Depot, Minneapolis, on October 3, 2007.

Despite the growing need for interactive marketers to support emerging online strategies, MIMA is the only annual interactive marketing conference nationwide. Over the last five years, the MIMA Summit has become the premiere Interactive Marketing event in the Midwest, attracting hundreds of industry experts from all around the country.

"We are currently working with other Interactive Marketing associations around the country to develop a national IMA presence," said Kristina Halvorson, MIMA President. "We hope to collaborate with other IMAs to create a network of interactive marketers and thought leaders."

The 2007 MIMA Summit will feature presentations and breakout sessions ranging from globalization strategies for corporate websites and convergence of online media to using mobile creatively to generate brand impact. The latest developments in web analytics, e-mail marketing, user experience design and other important focus areas will also be covered.

The expert line-up includes keynotes speakers, Lee Rainie, Director of Pew Internet & American Life Project, and Jason Fried, Founder of software company, 37Signals. Rainie will be speaking on The New Media Ecology and Fried will cover Unconventional Collaboration.

The 2007 MIMA Summit encourages attendees to "talk," focusing on the need for communication and a more integrated approach to marketing.

"Interactive Marketing is viewed by many as an individual discipline existing outside of traditional marketing practices," said Kristina Halvorson, MIMA President. "Our mission is to encourage marketers to view offline and online as components of a marketing mix that work together, not individually, to achieve business goals."

Register for the 2007 MIMA Summit at

Keep up-to-date on Interactive Marketing news and trends via the MIMA blog -

About MIMA
Founded in 1998, the Minnesota Interactive Marketing Association (MIMA) is a networking and professional development forum for interactive marketing professionals. Members include professionals from all disciplines of design, media, promotions, content development, product development, publishing, marketing, usability and experience design.


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