E-Card Use Increasing for Businesses, Individuals as Environmental Concerns Heat Up

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E-Card use is expecting to swell during the upcoming holiday season and Web sites like http://www.pamelagladding offer individuals and businesses fine art greeting free of paper and postage.

Animated E-Cards, long popular in Europe and Britain, are growing in demand in the U.S. as the "green" cost effective way to send greetings for social and business correspondence.

"There's no paper, no postage and recipients always offer favorable feedback," says Vicki Van Horn, founder and executive director of the New Mexico Project for Financial Literacy Organization, a non-profit organization offering financial planning assistance.

To network and keep in touch with clients and colleagues, environmentally sensitive Van Horn sends E-Cards by artist Pamela Gladding either in bulk, during the holidays or individually for birthdays, anniversaries, and other milestones.

Monica Dietrich, PM Design Group, Bethlehem, PA, marketing agent for fine artists including painter Pamela Gladding says, "There's an entire world of users who chat, blog and know no trees have been chopped down to send an artistic greeting."

For the holiday season, Pamela Gladding, Bloomsburg, PA, designed a special greeting with a southwest light up theme at the request of Van Horn, who resides in New Mexico. "E-Card members are so avid we take their suggestions and recommendations seriously," observes Dietrich noting http://www.pme-c.com/artists/pamelagladding/Christmas+Cactus.0.3.htm is the site for the southwestern Christmas cactus.

For business, E-Card fans such as Van Horn prefer non-denominational theme cards. However, religious holiday greetings for Christmas and Easter remain an important part of the E-Card industry, says Dietrich, noting an increased interest for humorous cards at Halloween and Thanksgiving is also growing.

Meanwhile, the savings in paper and postage are obvious. Rather than the .41 cent US postage plus the cost of a greeting card, many E-Card sites offer free introductory rates. At http://www.pamelagladding.com unlimited use for one year is $14.95.

"When it comes to E-Cards, there's no comparison to the expense saved in paper and postage," says Van Horn who believes recipients appreciate the fine art work and selections of music in the E-cards she sends as a means to depart from their busy day, if even for 30 seconds.

For more information about Pamela Gladding E-cards and merchandise, visit http://www.pamelagladding.com. For more information about the New Mexico Project for Financial Literacy, visit http://www.NMPFL.org. Monica Dietrich may be reached at http://www.pmdesigngroup.com or by calling 610-867-1771. Press contact is Tina Bradford at 610-248-3460.


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