Conversion Rate Experts Becomes Europe’s First Google Website Optimizer Authorized Consultant

Share Article

A company that applies rocket science to marketing has taken an unconventional route to becoming the first “Google-authorized consultancy” outside the USA for Google’s new free Google Website Optimizer™ service.

Past News Releases

RSS

A company that applies rocket science to marketing has taken an unconventional route to becoming the first “Google-authorized consultancy” outside the USA for Google’s new free Google Website Optimizer™ service.

At the beginning of 2006, internet marketing expert Ben Jesson believed that the industry-leading websites of his employer, http://www.mobalrental.com and http://www.mobell.co.jp, could not be improved upon. Then a chance conversation with his colleague Dr Karl Blanks, a former Cambridge rocket scientist, led to the creation of a new system for increasing a website’s profits, using scientific tools. Over the following 18 months, the company’s sales nearly went through the roof (well, through the ceiling -- see their wall chart), increasing from £1.7m ($3.1m) to £9.7m ($18.5m).

In December 2006, Jesson and Blanks started a consultancy company called “Conversion Rate Experts” (CRE). They did so by launching, from their bedrooms, a website (http://www.conversion-rate-experts.com) that contained a single-page article. The article, which was supposedly written by a cartoon squirrel, revealed some of the techniques they had been using. Thanks to viral websites like Digg, it immediately became the 3rd-fastest-growing website in the world (see screenshot from Alexa.com), getting more visitors than tesco.com and easyjet.com (see graph).

The following day, they were surprised to receive a phone call from Google. They have now accepted Google’s invitation to become the only European consulting partner for Google’s new Website Optimizer service. CRE’s services include a free course on Google Website Optimizer, which can be downloaded from http://www.conversion-rate-experts.com.

Dr Karl Blanks and Mr Ben Jesson make for a lively interview. To arrange an interview, call Dr Blanks on 0207 1933 696 or 07715 809444.

Google and Google Website Optimizer are trademarks of Google Inc.

Contact:
Karl Blanks
0207 1933 696, 07715 809444

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Karl Blanks
Visit website