Napa, CA (PRWEB) August 23, 2007
eWinery Solutions (http://www.ewinerysolutions.com), a leading provider of direct-to-consumer solutions for the wine industry, has reached an agreement with Australia-based interactive marketing agency Joss Media (http://www.jossmedia.com.au). Under the agreement Joss Media will be the Australia and New Zealand licensing agent for eWinery's Content Management System (CMS), Customer Relationship Management (CRM), eCommerce, and Wine Club Management tools.
eWinery's clientele includes a diverse selection of wineries, from small boutique brands to some of the largest wine companies in the world. In addition the company provides eCommerce services to a number of third party wine retailers, including leading publications, gourmet retailers and non-profits. Richard Kline, President and CEO of eWinery Solutions said "The appointment of Joss Media is a key step in building our brand presence throughout Australia and New Zealand. The economics of the direct-to-consumer model are extremely compelling. We've helped over 300 brands achieve increased profitability through this channel and are excited about the opportunity to offer our model to our friends down under."
Not surprisingly, the internet is forecast to play a strategic role in the growth of the Australian wine industry through 2025 according to the Winemakers Federation of Australia and the Australian Wine and Brandy Corporation. "Working with eWinery has been an enlightening experience" says Jason Neave, a partner at Joss. "Before we licensed the platform, we had planned for our developers to build something from scratch, but eWinery offers five times the functionality at a fifth of the cost of that development. It's an old cliché, but we just decided there was no point in trying to reinvent the wheel."
Joss is already working with a number of Australian wineries. According to Sam Jeffries, a partner at Joss who recently returned from a decade in the UK where he founded leading interactive agency JPMH, "The technology is only part of the equation. It's about helping wineries use the web as a cost effective medium that gets back to marketing basics. That's why this is such a good fit with what we're already doing for our winery clients -- the eWinery platform just makes it more cost effective for us to practice what we preach."
Josephine Rozman, CEO of Blue Pyrenees Estate and a Joss Media client is excited about the impact the eWinery Solutions system will have on their business. "The benefit goes far beyond being able to sell our wine online. Customers who visit the winery and love our wine usually want to hear from us -- our emails remind them of a nice experience, and the online cellar door gives them the chance to replenish their stocks on impulse. Wine Tourism is a big growth area and I think direct sales will follow -- we expect our new website to play a large part in capitalizing on that growth."
About eWinery Solutions: eWinery Solutions V3.0 offers a complete direct-to-consumer solution for the wine industry. The company's Software as a Service "Saas" platform features a user-friendly Content Management System (CMS), email communication and tracking tools, wine club management, and an ecommerce platform designed to help wineries sell more wine online. Powerful promotional tools and a sophisticated CRM package assist in building consumer loyalty. eWinery Solutions is integrated with major shipping and compliance providers to help automate the fulfillment and records management processes while their WebLink POS integration allows for the synchronization of customer order history between website and tasting room.
About Joss Media: Headed by senior marketers with global experience, Joss combines award winning creative, design and production values with strategic marketing expertise and an understanding that ROI is what defines marketing best-practices.