BubbleTALK Gets Massive Take-up

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Operators who have deployed BubbleTALK services from 'Voice SMS' pioneer Bubble Motion, have started to see massive usage from their customers, as the success of the service keeps growing. It now seems that many users of BubbleTALK have gone Voice SMS-crazy, with some individuals sending thousands of Voice SMS messages each month.

Operators who have deployed BubbleTALK services from 'Voice SMS' pioneer Bubble Motion, have started to see massive usage from their customers, as the success of the service keeps growing. It now seems that many users of BubbleTALK have gone Voice SMS-crazy, with some individuals sending thousands of Voice SMS messages each month.

The top user last month made a record-breaking 3,201 Bubble messages in a single month. Despite this huge number, this user was not alone in their high usage of the service, as many consumers have started to use BubbleTALK as their main form of communication. In fact all top five BubbleTALK users racked up at least 67 Voice SMS messages every day, or 2,000+ messages per month. Even the 50th top user sent a massive 1,200 Bubble messages a month.

Part of the attraction for customers is the ability to include more emotional content in a short message than other messaging services such as IM, SMS and email, which has made Voice SMS messaging a popular channel amongst the youth market. Voice SMS has also proven very popular with many groups who find SMS inconvenient, as well as those whose first language is not supported by text entry on a phone keypad.

Sunil Coushik, President and Co-Founder of Bubble Motion said: "We have always known that BubbleTALK has great potential for operators as well as their customers, but these latest figures took even us by surprise. It seems that some customers of operators are spending most of their day sending BubbleTALK messages. I just hope they are leaving enough time to eat and sleep!""

Bubble Motion has been winning plaudits recently for its Voice SMS services. BubbleTALK was recently honored as being the Best Consumer Application Award at the Mobile Messaging Awards. The BubbleTALK implementation at Vodafone Egypt was also recently named as being one of the top ten non-voice revenue-generators by telecoms analyst group Analysys.

About Bubble Motion:
Bubble Motion is the award-winning pioneer of 'Voice SMS' services for mobile operators. The company allows operators to create a new revenue stream within 3 weeks, using their existing infrastructure with no cannibalization of existing services. This allows operators to create a new core service.

BubbleTALK, the carrier grade intentional voice messaging service provided by Bubble Motion is the worldwide standard for intentional voice messaging or 'voice SMS'. With 8 mobile operator partners, in 6 countries, and local points-of-presence in an additional 31 countries, BubbleTALK is available to over 1 billion people with local-dial access.

BubbleTALK works with carriers such as Vodafone in Egypt, Airtel in India, Digi in Malaysia, Indosat in Indonesia, CSL and New World Mobility in Hong Kong.

For further information please contact:
Americas and APAC
Martin Smith for Bubble Motion
Tel +1 (415) 848 3035

Europe, Middle East, Africa
Patrick Smith for Bubble Motion
Tel +44 20 7851 4890

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Martin Smith

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