Author Advises His Readers to be Unreasonable to Get Unconventional Business Results

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Author Paul Lemberg refused to take the conventional approach because that get conventional results. His new book "Be Unreasonable" tells business owners to look for the unconventional answers. This makes his book launch very unreasonable.

The always unconventional, with rapid acceleration of business is "normal", Paul Lemberg announced today his unreasonable book promotion plan for his new book "Be Unreasonable: The Unconventional Way To Extraordinary Business Results."

"Many authors give away bonuses and downloads with the purchase of a book," said Lemberg. "We decided to give away some real value to anyone that goes to to learn about the book"

The "Be Unreasonable Book Promotion" was planned and implemented by Book Marketing Strategist Warren Whitlock.

"Once I read the book, I knew that we didn't need to bribe people to get them to buy" explained Whitlock. "But we did want to get attention. So we did the unreasonable thing. We are giving away bonus gifts to everyone that takes a look at the web site.. even if they don't buy the book."

The promotional launch starts this week and will run through the month. Over 100 authors of business books have agreed to recommend "Be Unreasonable" to their mailing lists, business blogs and social networking friends.

The preview gifts can be found at

Paul Lemberg is a business coaching expert and growth strategist Paul Lemberg is the President of Axcelus Consulting - Advanced Business Acceleration for Entrepreneurs.

Warren Whitlock is the book marketing strategist at He arranges for unreasonable online promotion for publishers, and coaches authors on the principles of book marketing.


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