Howard Nestler Launches Newsletter by Drawing Attention to the Negative Positioning Statements Contained on a Resume

Howard Nestler, CEO of Executive Options, has launched a newsletter today that draws attention to the negative positioning statements implicit on an executive's resume.

New York, NY (PRWEB) August 24, 2007 -- Howard Nestler, CEO of Executive Options, has launched a newsletter today that draws attention to the negative positioning statements implicit on an executive's resume.

"The resume has long been the default instrument for categorizing employees," writes Nestler. "Everyone from a teller at the local bank to the CFO of a healthcare services company has been reduced to a specification by a resume."

Unfortunately, the resume tends to obscure an individual's capability by characterizing him or her as a chronology of events beginning with school and describing a series of engagements. Nestler writes, "It creates a seventieth percentile perception of the executive that does not discern or articulate the value proposition that he or she presents."

This is especially crucial given that executives in the upper half of the management spectrum must be chosen for capabilities that aren't evident from the collection of data fields on a resume.

"The first and foremost statement made by a resume is that the individual is out of work and looking for a job," writes Nestler in the newsletter. "Whether or not it is true, that's no way to market a premium product."

Among the other negative statements outlined by Nestler is the fact that a resume cloaks the executive in the guise of rank-and-file, "…the very last thing an executive wants thought of him or her."

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