Connecting You to the Consumer for Their Health, Wellness & Lifestyle Decisions

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The healthcare industry and marketplace are changing, from consumer demands to age make-up to household decision makers. Consumer Health World, a producer of business-to-business healthcare conferences, will address these changes with a combined event in Chicago from September 17-19 featuring The Marketing to the New Healthcare Consumer Conference, The International Consumer Health On Demand Conference, and The Boomers Business, Health and Lifestyle Conference. These three co-located events will look closely at how new attitudes and concerns about health and growing healthcare costs are driving purchase decisions about finances, housing, travel, nutrition and so much more.

Wendy Borow-Johnson, President, Healthy Living Channel and Senior Vice President, Turner Media Group, can see that the healthcare industry and marketplace are changing, from consumer demands to age make-up to household decision makers.

In order to address these changes, Borow-Johnson has taken a position as Conference Chair for Consumer Health World, a producer of business-to-business healthcare conferences. As Chair, she has a prominent role in shaping the content and bringing in a diverse group of experts to speak at this national event.

"When we started to plan September's Consumer Health World Conferences, we thought it was important to not just focus on how the new breed of healthcare consumers is purchasing traditional healthcare products and services, but to look closely at how new attitudes and concerns about their health and growing healthcare costs are driving purchase decisions about finances, housing, travel, nutrition and so much more," says Borow-Johnson. "Before being a 'patient', we are all 'consumers'. In today's health-driven market, all of us are more engaged and take more responsibility for our own health status than ever before."

From September 17 - 19, Consumer Health World is bringing healthcare stakeholders together with three, co-located conferences at the Chicago Hilton: The Marketing to the New Healthcare Consumer Conference, The International Consumer Health On Demand Conference, and The Boomers Business, Health and Lifestyle Conference. Each of these individual conferences will offer practical advice for companies and marketing firms trying to engage these consumers, as well as for the medical and retail industries that are developing products and services to provide health when and where consumers need it.

Borow-Johnson explains, "As consumers demand more choice and control, the challenge is to target marketing efforts and incorporate new modalities with tried and true approaches. Whatever platform they use, today's marketing efforts must provide for feedback from all of those that they reach -- whether through web 2.0, blogs, surveys, direct response print or TV ads."

Attendees at Consumer Health World in Chicago will join the experts to discuss context, competitive advantage and the utilization of new technologies in the engagement of today's healthcare consumer. Attendees will include health and healthcare product marketers, brand and marketing executives at hospitals and health plans, leaders of large healthcare practice groups, heads of large and small corporations, developers of new health products and devices, members of communications and marketing agencies, and others.

This Consumer Health World event features more than 120 speakers, including Janice Jackson, Executive Director, Healthcare Innovation, AstraZeneca Pharmaceuticals LP; James Mault, MD, Director of New Products, Health Solutions, Microsoft; Bonnie Becker, Director, Pharmaceutical Category, Yahoo! Search Marketing; Jay Silverstein, President, Employer Group, Revolution Health; Meg Columbia-Walsh, Managing Partner, CommonHealth; Linda Kaplan Thaler, Chief Executive Officer and Founder, The Kaplan Thaler Group; and Joseph Kvedar, MD, Director, Center for Connected Health, Partners HealthCare, Vice Chair, Department of Dermatology, Harvard Medical School.

Sessions include "Industry Leaders Assess the Effectiveness of Responses to Customers' Demands for Personalized Health," "Healthcare at the Point of Convenience for the Consumer," "Reaching Women Consumers in Online Media," "Baby Boomers: The Next 20 Years," "Putting Health Data Into the Patient's Hands: Are PHRs the Disruptive Innovation Needed to Empower the Consumer With Their Healthcare Choices," "Successful Strategies in Reaching the African American Women and Boomers Market," and more.

For full speaker and program information, please visit http://www.consumerhealthworld.com.

Register now to take advantage of the special discounted registration pricing!

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Matthew Brady
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