ClickFacts Releases Advertiser Networks Verification Tools

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Software lets advertising networks monitor rogue publishers, avoid click fraud, increase advertiser ROI.

ClickFacts.com, the leading click fraud detection and advertising analytics solutions provider for Web advertisers, today announced the launch of its much-anticipated Advertising Networks Verification Suite. The tools within ClickFacts' Advertising Networks Verification Suite allow advertising networks to continuously monitor their publishers for prohibited content, click fraud or other malicious activities such as forcefully installing spyware on visitors' machines, which hurts advertisers and stifles the growth of the web advertising industry.

As online spending increases and dollars shift away from traditional media budgets, advertisers are demanding web publishers to be more accountable for healthy returns and meeting other performance metrics, including proper ad placement. But, even with the increase in online spending advertisers are often wary of participating in content-based networks because they are skeptical of the incentives used by networks to vet publishers. ClickFacts Advertising Network Verification Suite gives ad networks the advantage of a third-party independent auditor so they can assure advertisers of the quality of the sites where their ads are syndicated. ClickFacts's software even helps ad networks identify and remove rogue publisher affiliates.

"As advertisers feel more comfortable with what they are buying, they will increase their online spend," said Michael Caruso, the CEO of ClickFacts, "By weeding out the questionable content and rogue publishers, advertisers ROI will inevitably increase. We have seen a significant increase in ad spend from advertisers once our Ad Syndication transparency tool has been implemented on an individual site basis. Now, we have the tool for networks to provide the same level of transparency for all of their advertisers. One of our clients was quoted in B2B magazine with a 500% conversion increase by using ClickFacts' Advertising Networks Verification Suite for just one of the advertising networks on which he advertises."

ClickFacts Ad Network Verification Suite will:

  • Screen for pornography, violence, racial intolerance and clear violations of intellectual property;
  • verify that publishers are providing real, valuable content to their visitors;
  • audit and ensure that publishers are not engaging in committing click fraud for financial gain;
  • verify publishers are not installing adware or spyware from their sites on visitor machines

"By using our software, the advertisers see an ROI increase because only quality publishers are allowed into the network and the networks benefit from increased spending as advertisers see healthier returns," continued Mr. Caruso. "We have received overwhelmingly positive feedback from ad networks briefed about the ClickFacts Advertising Network Verification Suite, and we look forward to working with them."

About ClickFacts
ClickFacts develops proprietary technology which helps advertisers and advertising networks detect and prevent click fraud. ClickFacts works directly with advertisers, networks, agencies and search marketing firms to help eliminate fraudulent activity, bring transparency to the marketplace and help advertisers increase their ROI. ClickFacts is privately held and was founded in 2005.

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Mikhail Ledvich
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