Blog Logs 10,000th Unique Visitor in Less Than a Year

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In just 10 months, a blog, has rocketed to 10,000 unique visitors and become the go-to source for cause marketers in 127 countries and all 50 States., a blog on the practice of cause marketing, logged its ten thousandth unique visitor on Sunday, August 19, 2007 according to Google.

The first entry was posted on October 17, 2006.

Written by Salt Lake City-based consultant Paul R. Jones, a principal at Alden Keene & Associates, the blog is "dedicated to highlighting and dissecting the best and worst cause-related marketing promotions and campaigns."

"My approach has been to load up my posts with useful information rather than retread information found elsewhere," says Jones. "I don't just plunk in a link I found through a feed reader and comment on it with a line or two."

The result is meaty posts loved by the search engines. Search on the term 'cause related marketing' and appears on the first page of Google, Yahoo, MSN, AOL and Technorati!

All told, visitors have found the blog from all 50 States and 127 countries/territories.

Once there readers find the blogosphere's most complete cause-related marketing blog with insider information on campaigns that work or fail. Added in is a healthy mix of how-tos from Jones, a long-time cause marketing practitioner.

"As a marketer and a former nonprofit executive, I'm a fan of what cause-related marketing can do for nonprofits and companies," says Jones. "But I'm intellectually honest about the practice too. If a cause marketing program is deceptive, dumb, or ineptly managed, I say so."

In just its first 10 months has:

  • Broken news about Microsoft's Windows Live Messenger cause campaign for its i'm Initiative.
  • Been linked to by and dozens of others.
  • Been featured on the Chronicle of Philanthropy's Give and Take daily roundup of blogs four or five times.
  • Led to Jones being quoted in the online edition of Newsweek last March during the dustup over Bobby Shriver's massive Red campaign.

"Cause marketing is growing," says Jones. "I want to see it grow even more. I think represents a terrific chance to further spread the best cause related marketing practices from around the globe."


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