Lasting Lingerie Launches Lasting Radio and the Lingerie Podcast

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When Lasting Lingerie came onto the scene they had a different mission. This small-idea-turned-huge has turned Lasting Lingerie into an information portal for the lingerie-loving public. Along with creative tips, tricks and uses for using lingerie to create lasting memories; Lasting Lingerie has also taken the step to create the lingerie podcast with Lacy and Luca to share their knowledge, wit and customer's stories with their listeners.

When Lasting Lingerie came onto the scene they had a different mission. They wanted to sell lingerie to their customers, but they wanted to be more than a store that sold lingerie, they wanted to inspire their customers to create lasting memories with their purchases and set off to create ideas to help them do so.

This small-idea-turned-huge has turned Lasting Lingerie into an information portal for the lingerie-loving public. Along with creative tips, tricks and uses for using lingerie to create lasting memories of a beautiful time with a special person; Lasting Lingerie has also taken the step to create the lingerie podcast with Lacy and Luca to share their knowledge, offer advice, read customer's stories and so much more. The new podcast can be summed up as part tips and advice, part romantic stories, part comedy banter, part reviews and specials, with a lot of lingerie.

"We like to be accessible to the public and Lacy and I talk to customers every single day about lingerie from how to choose lingerie as a gift to what type of bustier might like look best on a plus size lady" said Luca Lovell, spokesman for Lasting Lingerie. "Lacy and I decided that it would be a great idea to take the questions we get and answer them in a format everyone has access to like a podcast."

Each podcast is a gathering of information on the Lasting Lingerie website that is hosted by Luca and Lacy Lovell and includes an overview of the show and a reading of one of the personal stories from the "Lasting Memories" section of the site where people that have purchased lingerie are invited to share the way they created a lasting memory with their purchase. The podcast typically covers an advice article from the blog that is discussed further by Lacy and Luca. The show has a Q&A session including questions visitors have sent in the previous week through email and a submission form on the website. The show wraps up with Lacy actually trying on an item of lingerie and giving her own review of the product from fit to feel to overall thoughts about the item. Then Luca has his chance at reviewing the product, giving his thoughts from a male's perspective, with his remarks on "does it look good? Is it sexy? Does it even fit right?"

"When Lacy and I mentioned to people we were thinking of doing a podcast about lingerie, a lot of people said it was too racy of a subject but Lacy is putting on lingerie in our podcast shows, not taking it off." says Luca "We're passionate about sharing information and we know people may have questions they are too shy to ask and we wanted to especially reach those people and make them comfortable with the subject of lingerie while trying to make it fun. We hope to make the podcast fun and entertaining with a sexy and fun banter that only a husband and wife can achieve."

Lasting Lingerie continues to be the "different kind of lingerie store" and the community atmosphere they have created is designed to make every customer feel welcome and comfortable purchasing lingerie. "We enjoy coming up with ways to communicate with our customers", added Luca, "We want everyone to enjoy their shopping experience with us, learn about lingerie and get inspired to create their own lasting memories".

Lasting Lingerie was founded on the premise that people should be creating lasting wonderful memories instead of buying just another piece of lingerie. Lasting Lingerie serves up this idea to happy customers all over the world and continues expanding their line of items to not only include lingerie, but men's items, costumes, hosiery and a vast amount of lingerie related information as well as tips and tricks for choosing and caring for lingerie. For more information about the lingerie podcast visit http://radio.lastinglingerie.com or visit Lasting Lingerie on the web at http://www.lastinglingerie.com

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KURT CLARK
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