Palm Beach Tan® In-Lobby Video, 'Life Needs Color', Wins Two Prestigious Telly Awards

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Robinson Creative Inc. (, Palm Beach Tan's® advertising design firm, won top honors in two categories – Best Sales Video and Best Direct Marketing for the Palm Beach Tan® lobby audio/visual presentation.

The 28th Annual Telly Award winners were announced last month. Robinson Creative Inc., Palm Beach Tan's® advertising design firm, won top honors in two categories – Best Sales Video and Best Direct Marketing for the Palm Beach Tan® lobby audio/visual presentation.

Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional and cable TV commercials and programs, as well as the finest video and film productions. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators and corporate video departments in the world. The Telly Awards is a widely known and highly respected international competition and receives over 13,000 entries annually from all 50 states and many foreign countries. The award program only selects silver and bronze winners in each category. The Silver Telly represents the highest honor and the Bronze Telly is awarded for outstanding achievement. The Telly Award Statuette is designed and fashioned by the acclaimed company that manufactures the Oscar® and Emmy® award, and is a highly visible and lasting symbol of creative excellence.

Robinson Creative Inc. ( was awarded a Silver Telly for Direct Marketing and a Bronze Telly for Best Sales Video. It is an impressive achievement for this project to be recognized in two separate categories. The lobby presentation uniquely introduces Palm Beach Tan's® products, services and consultants while building a distinctive signature image for the company. The impressive piece presents three target client demographics. Their individual lifestyles are illustrated while custom tanning options and levels of memberships are described. The video highlights each customer's life differences while Palm Beach Tan® custom fits a tanning program for a variety of needs. This image-building presentation also compliments the stand-alone features only available at Palm Beach Tan®. It also introduces the first tanning rewards program in the industry, Palm Beach Tan® PremierTM. The in-lobby video utilizes a dynamic visual style with a cinematic film look, probing camera, upbeat music and exciting on-camera personalities; and features award-wining director, Andrew Librizzi. Waiting clients are treated to the lobby presentation in over 120 Palm Beach Tan® salons in 18 markets across the country.

Robinson Creative Inc. recently expanded its offices to a Southlake Town Square location within the Dallas Ft. Worth metroplex. The company is primed to continue developing with current clients but increase into more diverse arenas and services. Robinson Creative's current roster crosses over into retail, real estate, corporate and entertainment. Clients have included Lane Company- Atlanta, Riverstone Residential (formerly Trammel Crow), Chicago Title Flood, Berg Productions, JC Penney, Fitz and Floyd and others. The company and its employees have collected numerous awards and designations such as The McSam Award, Telly Awards, Houston International Film Festival, Addy Awards and Pillars of the Industry Awards.

For more information, contact Ben Robinson at 817/748-5057, ext. 101.

Robinson Creative Inc.
Southlake Town Square
286 Grand Ave., Suite 238
Southlake, TX 76092
PH: 817/748-5057
FX: 817/416-7833

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Ben Robinson
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