Orange, CA and Haleiwa, HI (PRWEB) August 24, 2007
Big wave surfer Kohl Christensen of Waialua, HI, and champion junior surfer Kekoa Cazimero of Waimanalo, HI, have signed endorsement/sponsorship agreements with EX Drinks U.S., LLC (EXDUS) of Orange, CA. (Athlete Photos: http://exdrinks.com/media.html)
EXDUS began its national roll-out of three drinks this summer -- EX Pure Energy™, EX Slim Energy™ and EX Chill™ -- beginning in Hawaii and California. (Product Photos: exdrinksus.com/media.html)
"We are thrilled to join up with these two outstanding athletes - serious surfers and rising stars who recognize the obvious benefits of our beverages over industry-leading energy drinks containing megadoses of caffeine, vitamins, processed sugar and taurine," said Corey Namba, a Partner and Promotions Manager for EXDUS. Namba, who lives in Haleiwa, has nine years experience marketing beverages.
EXDUS owns the brands in the United States and is the exclusive U.S. distributor for London, England-based Extreme Drinks LTD, a five-year-old firm which markets its beverages in 26 countries. The global roster includes Denmark, France, India and Sweden, four nations which either limit or restrict from sale drinks containing taurine. Extreme Drinks is a part of Extreme Group and Extreme International, which founded the Extreme Sports Channel.
Big Wave Fan Prefers Paddling to Towing
Christensen, 30, single and a native of Kailua, has been an avid surfer for more than two decades. He defines a "big wave" as ''one that really scares me.'' In Hawaii, Kohl regularly surfs waves in the 20- to 25-foot range. He's also surfed big waves in Australia, Chile, Indonesia, Mexico, Peru, Tahiti and other South Pacific islands. South Africa is on his wish list.
Although jet-skis are a great life-saving device for surfers, Kohl prefers paddling. "I'm not against towing, but for the most part I like to paddle out. The feeling is a lot more genuine, more natural. That's why I'm endorsing EX Drinks. They are all natural. I try to be healthy. I don't mind the taste of caffeine, but I don't like the taste of taurine in energy drinks."
"I like the EX Pure Energy and drink it whenever I am feeling fatigued or slow and need a little boost. The EX Chill drink is a great way to relax after a long day battling the surf," he said.
Kohl has earned his 100-ton-vessel captain's license as well as his general contractor's license - "a lot harder than catching a wave! I have a 20-foot fishing boat and a 40- foot, traditional Hawaiian sailing canoe, but the gleam in my eye is a 50-foot ocean-going catamaran."
Not only is Kohl building a two-story home and 1500-square-foot workshop for his brother and himself, but he also finds time to scuba dive and is working up a three-acre vegetable farm.
Cazimero, who turned 18 in June, is the son of Turk and Shari Cazimero. His father heads production for Hawaiian Hurricane, an events promotion and management company. The Honolulu native grew up in Waimanolo. He recently graduated from Kaiser High School in Hawaii Kai, where he was valedictorian in a class of more than 400 students.
Kekoa, who won the Open Title in the National Scholastic Surfing Assn. event in San Clemente, CA in 2006, is foregoing college for now to turn pro and to turn his attention to pure competition. Next up?
The North Shore of the Island of Oahu, where some of the world's best surfers take on the famous "Pipeline." His EX Drinks gear should draw edgy attention, since the event's official name is the Monster Energy® Pro Contest. To prepare for the grueling contest, he is intensifying his "core and cardio" regimen with weights and running.
"Because the pro circuit requires so much physicality, focus and pure performance, I'm compelled to drink only safe beverages. EX Drinks are healthy. Before a contest, I drink the EX Pure Energy. While I personally like the taste, I also find that you don't crash hard afterwards," he observed.
"The first time I tried it, I liked it," Cazimero said. "I also like the persons involved with the organization. They seem to have people's best interest in mind. All my friends like the drinks, and my girlfriend really likes EX Chill as a way to kick back. The light apple and lemon fruit flavors are a great way to reduce stress and chill-out."
"EX Drinks feature healthy ingredients like kombucha, valerian, guarana, ginseng and more," explained Namba. "Chill, perhaps the first 'Relaxer' beverage of its kind on the market, has naturally calming extracts like chamomile and lemon balm, as well as vitamins B3, B5, B6 and B12."
Photo Captions: http://exdrinks.com/media.html
- Champion junior surfer Kekoa Cazimero of Haleiwa, HI, turning pro, getting product endorsement from EX Drinks U.S., LLC of Orange, CA.
- Champion competitor Kekoa Cazimero of Waimanolo, HI, blasts off a wave, spending as much time in the air as in the barrel while surfing. (The move is a "front side air with a mute grab.")
- Big wave surfer Kohl Christensen of Waialua, HI, takes a "tractor" break."
Editor's review samples: To receive samples of the three new drinks, please e-mail Bonnie Wessig at company headquarters: Bonnie @ EXDrinksUS.com with your Name, Title, Medium, physical address and phone number.
For more information or interviews:
Jarod Duggins, CEO & Founder, EX Drinks U.S., LLC, Orange, CA, 877-251-3541 or 714 692-1598; sww.EXDrinksUS.com
Corey Namba, Partner and Promotions Manager, EX Drinks U.S., Haleiwa, HI, 808 637-4969; Cell 808-348-0190
Preston F. Kirk, APR, Kirk Public Relations, Austin, TX, 830-693-4447