Highlighting clear and relevant advantages for the job seeker, in addition to the actual job opening, can go a long way to attracting interested, qualified active and passive talent away from their competitors
Seattle, WA (PRWEB) August 23, 2007
Many of America's job seekers are no longer influenced just by what their parents, families and friends say or think about their career choices. Now they are deliberately considering factors relevant to their personal lives and the goals they have outside the workplace when actively or passively exploring job opportunities. NoStateIncomeTaxJobs.com, a start-up online job board, has launched as a result of this trend. It highlights a niche work, financial and lifestyle option for today's job seeker by focusing on job opportunities in Alaska, Florida, Nevada, New Hampshire, South Dakota, Tennessee, Texas, Washington and Wyoming---the nine states that currently do not tax personal income. It also helps small, mid-sized and large businesses by providing a new employer marketing resource.
"Job seekers are beginning to look into more aspects of their job search than merely who the employer is and the information included in the employer's job advertisement," says R. L. Polhill, founder and CEO of NoStateIncomeTaxJobs.com. "Everything from where to live, work, and play to how much money to make, what's left to live on and what's left to give is a consideration today."
According to Polhill, this trend doesn't have to be a problem for companies. She suggests four easy ways for employers to get their job openings noticed, applied for and ultimately filled:
- Take a risk. Employers can make job seekers aware of them by interrupting job seekers where they are prospecting and researching.
- Get out of their comfort zone. Employers should market and be where their competitors are not.
- Empower the job seeker with information. Employers must make it easy for job seekers to discover on their own the value of the employers' job opportunities beyond the job description.
- Balance the needs of their company and distinguishing their brand with the wants of the job seekers. Employers must also remember to market the meaningful soft perks of their job opportunities.
"Highlighting clear and relevant advantages for the job seeker, in addition to the actual job opening, can go a long way to attracting interested, qualified active and passive talent away from their competitors," adds Polhill."
NoStateIncomeTaxJobs.com is a niche online job board with general job categories. It provides employment marketing products and services for companies with job opportunities in Alaska, Florida, Nevada, New Hampshire, South Dakota, Tennessee, Texas, Washington and Wyoming---the nine states that currently do not tax personal income. The service is free for job seekers to post their resumes.
Please visit the website or contact R. L. Polhill more information about this topic or for more employer tips.