MovieSeer has a unique ability to create and distribute innovative and exciting mobile content from leading entertainment brands to the 160 million mobile users across the region. Our partnership is a key component of our strategy to expand Universal's mobile presence in Asia Pacific.
Bangkok, Thailand (PRWEB) August 24, 2007
MovieSeer Limited, a leading Southeast Asian provider of mobile phone content and information services, has signed an agreement with Universal Mobile Entertainment to localize, market, and distribute content for mobile phones based on Universal movies for Thailand, Malaysia, Indonesia, and Singapore.
The agreement further extends a successful relationship between MovieSeer and Universal Mobile Entertainment and opens up huge opportunities for mobile content in the region. Universal's motion picture back catalogue titles are greatly enjoyed by mobile entertainment consumers, and will make an exciting base for a wide range of mobile content, such as wallpapers, themes, games, voice tones, ring tones, and video clips.
The content will be made available through MovieSeer's on-deck WAP movie content portals and SMS/IVR off-deck distribution targeted to the region's many movie fans. MovieSeer's mobile channels offer a wide range of movie-related content, services and information to 160 million Thai, Malaysian, Indonesian and Singaporean users.
MovieSeer recently launched one such portal with Malaysia's biggest network operator, Maxis. The portal offers a huge selection of movie-themed content, information and social activities and allows users to interact with one another via WAP, SMS, and MMS. Users can share comments and opinions on their favorite movies and even create their own mobile communities around hit titles. The Maxis portal has been a tremendous success with over six million page hits since it launched in April 2007.
The agreement with Universal means MovieSeer will produce content based on Universal's back catalogue of titles, including "Jurassic Park," "The Mummy," "King Kong," and many other all-time favorites. When users access MovieSeer's WAP portals they will be able to download that content directly to their phones.
"This is a giant step forward for movie-related content for Asia's mobile users," said Roy D. Chapin IV, founder and CEO of MovieSeer. "Many movie content licensing deals are done on a piecemeal basis with a limited amount of titles. By tapping into Universal's massive catalogue we can provide a virtually unlimited supply of content directly to mobile users through compelling packages and channels."
"We're very excited to be working with MovieSeer in Southeast Asia," said Jeremy Laws, Senior Vice President of Universal Mobile Entertainment. "MovieSeer has a unique ability to create and distribute innovative and exciting mobile content from leading entertainment brands to the 160 million mobile users across the region. Our partnership is a key component of our strategy to expand Universal's mobile presence in Asia Pacific."
"With over seven years in the mobile entertainment industry, we have created a vast network of mobile entertainment and movie portals, which enable us to directly target consumers with specific content and services," said Mr. Chapin. "We're able to produce and send out profitable mobile content and services that engage users and provide our partners with multiple points of revenue."
About MovieSeer Limited
MovieSeer Limited has been a pioneer in wireless licensing and distribution of premium branded content for movies and entertainment companies for distribution in territories throughout Asia. With over seven years experience in the licensing and distribution of wireless content, MovieSeer has established relationships with 33 operators in 13 countries and territories in the region, with a potential reach of more than 160 million subscribers. MovieSeer is a privately held company based in Bangkok, Thailand with a staff of 120. Please visit http://www.movieseer.com for additional information.
About Universal Mobile Entertainment
Universal Mobile Entertainment (UME) generates revenues and enhances brand awareness for NBC Universal's motion picture and television properties through licensing agreements with top-tier publishers. UME oversees the creation of high-quality mobile application services that include games, ringtones, wallpapers, MMS, SMS services and audiovisual services, and ensures ubiquitous distribution through mobile operators and portals worldwide. With offices in Los Angeles, London and Tokyo the team has been aggressive in the mobile content market since 2000 and currently has hundreds of mobile products that are available to consumers in every major territory of the world.
About NBC Universal
Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi. For additional information, please visit http://www.universalpictures.com/.