Aspen Dental Launches Redesigned Web Site to Help Patients Find Their Smiles

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Redesigned site features television ads and enhanced navigation.

Aspen Dental has launched a redesigned website at http://www.aspendent.com that emphasizes its commitment to patient care through "Real Smile Stories" patient testimonials. The new-look site also features easier, more intuitive navigation for speedier access to information, adjustable-sized text, online coupons and applications, and enhanced, bold visuals. The redesign aims to simplify the total online experience for people looking for quality and affordable dental and denture care.

"We are extremely pleased to offer a totally new online experience for Aspen patients and prospective patients as we continue to enhance the ways we make it easier for people to access dental care," said Bob Fontana, President & CEO, Aspen Dental Management, Inc. "It will be easier than ever for people to get the information they need and to take advantage of online offers. More importantly, they'll be able to see and read compelling testimonials from real Aspen patients on how Aspen Dental helped to dramatically change their lives."

From the home page, visitors can quickly go to view Aspen's "Real Smile Stories" television ads, dramatized experiences from Aspen patients, or read patient testimonials. Also from the home page, patients immediately have access to online coupons they can print, clip and redeem at any Aspen Dental office and, with just a few easy clicks, apply for financing and receive approval in seconds from Aspen's lending partners. For added convenience, patients can download several forms and complete them prior to their appointments to save time during their office visit.

The new website also features an easy-to-read, dynamic map with complete directions to each of Aspen's nearly 120 office locations and a new section for denture wearers with information about mini dental implants that are offered at a growing number of Aspen offices. Additional information on denture care is available via newly installed links.

"We want to make our customers' online experience as user-friendly as possible, with the level of excellence that they have come to expect from Aspen," added Fontana. "Our redesigned website enhances the Aspen experience by making the process faster and more pleasing. It also provides additional information and options, so that we can tailor our services to each specific need."
To view Aspen's new website visit http://www.aspendent.com.

About Aspen Dental:
Aspen Dental provides access to high-quality, affordable denture and dental care through a full range of dental services, including general and cosmetic dentistry, hygiene, oral surgery, whitening, fillings, crowns and bridges. Aspen Dental is the sole provider of comfidents® full and partial dentures, the number one denture brand. There are nearly 120 Aspen Dental offices throughout Connecticut, Indiana, Maine, Massachusetts, New Hampshire, New York, Ohio, Pennsylvania, Rhode Island and Arizona. Aspen strives to serve historically under-served members of the community by providing dental care to the 40 percent of the population with no regular dentist or pattern of dental visits. In 2006, Aspen dentists received more than 700,000 patient visits, including visits from about 100,000 new patients and 25,000 denture patients. In 2007, Aspen anticipates more than one million patient visits.    

Contact: Mark Frank
315-454-6000 ext. 244, mfrank(@)aspendent.com

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