PêcheBlu Sports Style Flip-Flops Launches New Website

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The new PêcheBlu site allows for easy online ordering of flip-flops, offering a 20% discount on all apparel for a limited time.

PêcheBlu, which produces flip flops using the latest sports shoe technology, announced the launch of its new website today at (http://www.pecheblu.com). Celebrating the new site, the Company is offering customers a 20% off sale on all apparel for a limited time.

The PêcheBlu flip-flop has gained a following among sports minded customers, who recognize its superior comfort and design from their knowledge of trail and track shoes. These customers appreciate the added value of arch supports, heel wells, improved traction via a patent pending ZFLEX sole, antimicrobial footbeds, subtle edge walls to keep toes from sliding off, and padded toe straps.

The new website, the Company hopes, will be far easier to use and more user friendly than its predecessor. "When we started," says PêcheBlu founder and CEO, Stephen Cohodes, "we didn't understand how to create a good site and underestimated our level of traffic. People have really warmed to our flip flops, recognizing that if you are going to wear something all day, it needs to provide good support. As one of our customers told us, if your feet don't feel comfortable, the rest of you can't either."

PêcheBlu's lightweight flip flop design is far better for feet than traditional flat flip flops, which are rolled and stamped out with a cookie-cutter. Although people wear flip flops like sports shoes, until now, there hasn't been one that provided the comfort of a sports shoe.

To coordinate with their sports style flip flops, PêcheBlu produces sportswear. The company's products all are chosen to work in conjunction with the company's tag line, Made for Transit. "We wanted to make outdoor fashion easy," says Mr. Cohodes. "If you wear PecheBlu flip flops and coordinating T-shirt or baseball cap, you hit the road put together." The company's designers believe that fashion doesn't have to be fussy.

All products, not just the flip flops, were designed from scratch: no off-the-shelf t-shirts here. Focusing on small details, designers even used inside banding and ribbing in contrasting colors to coordinate with the flip flops. T-shirts are cut for athletic bodies, adding vapor eyelets under the arms to release heat. The material is luxurious sueded cotton that becomes softer upon repeat washing. Camisoles are based on a vintage 1920's design, made out of linen-cotton blend for comfort and luxury with a banded collar and peek-a-boo back.

Even the tags using company's blue peach and fish logo (PêcheBlu is blue peach or fish in French and is pronounced "pesh-blue") were carefully placed not to be in the way and add to overall design. Logos on T-shirts and baseball caps glow-in-the-dark as an added safety feature to improve visibility of kids hiking along country roads or parking lots at night.

PêcheBlu (TM) are the only authentic sports style flip-flops produced with coordinating fashions. The company incorporates the latest athletic shoe design technology to produce flip flops that perform like precision sports shoes.

PêcheBlu (TM) flip flops have an advanced, patent pending hard rubber Z-FLEX lug design provides stability and comfort that moves with the musculature of the foot. Only the "Z" touches the ground. The tough outside shell reduces abrasion and is non-slip and non-marking. Soft antibacterial footbeds cushion and support the foot. The design uses arch supports and heel wells with a beautiful grooved anti-slip surface. Flip flops have a subtle rounded edge wall to protect toes from sliding off the flip flops. Padded toe straps between the toes reduce friction for greater comfort. The flip flops elegant Nubuck uppers coordinate with the overall sports design.

PêcheBluTM flip flops come in four colors: 1) triple blue; 2) khaki green, beige and blue; 3) orange, tan, and blue; and 4) raspberry, orange and tan in whole sizes for men and women with a suggested retail price of $59.99. Coordinated clothing has suggested retail prices of $49.99 for linen-cotton camisoles; $39.99 for sueded cotton t-shirts and $24.99 for baseball caps, both of which have glow-in-the-dark graphics for better night visibility. PêcheBluTM plans on introducing a new sandal in Fall 2007.

This press release was sent on behalf of Peche Blu, LLC by Yooter InterActive Marketing, LLC (http://www.yooter.com)

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ROGER WEHBE

Stephen Cohodes
Pecheblu
(212) 222-5919
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